Fourth-Generation Knowledge Districts 2024

20-21 May 2024, Campinas, SP

Workshops

The workshops are free and open to the community. To participate in them, it is not mandatory to be registered for the conference, but you must register for each one of them, as they have limited places. Registration for the congress does not guarantee a place in the workshops.

Participation in the charrette will only be done through the recommendation of teachers and the selection process, but its results will be presented to everyone during the congress.

✉️ Coordination of visits and workshops: Luana Cruz, Laura Carvalho and Ana Sperandio

Registration is done via the Registration page

Lea Gejer

Katia Sartorelli Verissimo

Beatriz Lins  

Date: May 17

Time: 2-5:30PM

Venue: room CA334
(coffee at CA335)
📍FECFAU
(R. Saturnino de Brito, 224)

Seats: 20

Fee: free

Support: HIDS

Language: Portuguese

Workshop 1. Circular economy in innovation districts

✉️ Coordination: Léa Gejer

The workshop aims to provide an in-depth understanding of the circular economy concept and its application in urban areas, with a special focus on innovation districts. Using practical examples, it will be explored how the circular economy can generate value in the development of these areas, highlighting the case study of Paris Saclay and comparing it to the Innovation District that will be implemented in the Argentine Farm area.

The main objectives are:

1. Present the concept of circular economy, highlighting its main key areas.

2. Explore the practical application of the circular economy in innovation districts, using case studies as a reference.

3. Identify local potential and specific challenges for implementing the circular economy in the Fazenda Argentina Innovation District.

The workshop is aimed at researchers, professionals, specialists and students involved in the development and planning of innovation districts, and interested in the practical integration of the circular economy.

The program includes a presentation on the circular economy, its key areas and practical examples in innovation districts; an analysis of the Paris Saclay case study, highlighting the positive points and lessons learned and a comparison with the Argentine Farm Innovation District. Afterwards, participants will be divided into groups to work on the Argentine Farm case study, promoting in-depth discussions and analyses. At the conclusion, all participants must discuss and share the groups' findings, allowing a comprehensive view of the possibilities and challenges.

Participants should leave the workshop with a solid understanding of the circular economy concept and its application in innovation districts. It is expected to generate valuable insights and solutions adapted to the local reality, practically applying circularity in the four key areas of the circular economy in urban areas: Clean and Renewable Energy, Healthy Air and Climate Protection; Health and Circularity of Material Flows; Water and Soil Management and Gains in Local Biodiversity; Strong, Equal and Fair Communities. It is also intended to identify guidelines for implementing the circular economy in innovation districts, with a specific focus on the case study of Fazenda Argentina. Finally, the workshop is an opportunity for networking and interaction between participants to facilitate future collaborations and projects related to the circular economy in innovation districts.

Lea Gejer is an architect and urban planner (Unicamp) and has a master's degree in urban environmental management (Wageningen University, Netherlands), specializing in Cradle to Cradle in the built environment. She is currently a doctoral student at Unicamp in the Architecture, Technology and Cities program. In 2019, she received the “highly commended” award from the jury of The Circulars 2019 for the Leadership category, an initiative of the World Economic Forum and the Global Young Leaders Forum. She is also part of the Circular Economy Leadership Group of the Solve program at MIT (Massachusetts Institute of Technology), in the USA.

Katia Sartorelli Verissimo is an Architect and Urban Planner from the State University of Campinas. She is a founding partner of the Okna Arquitetura e Design office, established in 2008. At Okna, she specializes in residential, commercial, institutional, and accessibility architecture projects. In 2013, she also started collaborating with Flock, a consultancy and design company, to promote the development of innovative circular models in architecture, construction, and urban planning.

Beatriz Lins graduated with a degree in Architecture and Urbanism from Unicamp in 2018. Since 2021, she has been working on architecture and interior projects at Okna Arquitetura office. In 2023, she started a partnership with Flock, a circular economy and design consultancy, and Cradle to Cradle. She is currently part of the team working on a circular economy pilot project focused on renovations and civil works.

Jean Pierre Crété

Daniela C. Lima

Isabella Bocaletto

André Luís Blanco

Date: May 18

Time: 2-6PM

Venue: rooom CA334
📍FECFAU
(R. Saturnino de Brito, 224)

Seats: 30

Support: HIDS

Language: Portuguese


Workshop 2. Participatory management tools in 4th generation knowledge districts

✉️ Coordination: Jean Pierre Crété

In order to encourage the participation of civil society in discussions about the 4th generation knowledge districts, together with academic and research institutions, the government and the productive sectors, the workshop's target audience involves technicians and public managers, workers and professionals from multiple areas of knowledge, local population and the entire academic community. The workshop will be free and open to interested parties, upon prior registration, with a limit of 30 places.

The workshop aims to present methodologies for surveying critical aspects of implementing the quintuple helix model in 4th generation knowledge districts. The practical application of collaborative tools for preparing proposals will be demonstrated, seeking to overcome conflicts and develop potential in the field of governance, with special attention to the challenges related to Unicamp's International Hub for Sustainable Development (HIDS), regarding the guidelines for land use and occupation for the implementation of the Innovation and Sustainable Development Hub (PIDS), established by the Campinas City Council.

The Workshop will be divided into two stages: in the first part, some case studies will be presented, seeking a more comprehensive and critical reading of reality, from the participants' point of view, serving as a starting point for a process that aims to expand and qualify the diagnosis of the existing situation.

In the next stage, practical exercises will be carried out to apply some collaborative methodologies, such as Participatory Rapid Diagnosis (DRP), an adaptation of the German Objective-Oriented Project Planning (ZOPP) method, which seeks to increase social participation in the development processes. project planning and management by obtaining information in a simplified and written form; Design Thinking, in the development of solutions and prototypes for complex problems, with a vision centered on cooperation and Local Productive Arrangements (APL), through which we seek to address the set of agendas related to a given topic without isolating each of the agendas, identifying each process and establishing a network articulation.

By identifying the risk of isolation of knowledge districts in the territories in which they are located, through morphological decharacterization by the process of real estate appreciation; socio-spatial exclusion due to gentrification and the loss of local identity due to the absence of cultural preservation guidelines, the workshop aims to present collaborative participation methodologies that can assist participatory management and governance of these territories in terms of desirable parameters of socioeconomic development, sustainability, environmental preservation and regional integration, which allow diversity and inclusion of the population in debates about accessibility, housing, job and income generation, among others, stimulating a sense of community.

Jean Pierre Crété has a master's degree in Ecology from the Santa Cecília University (UNISANTA), a degree in Architecture and Urbanism from the State University of Campinas (UNICAMP) and a specialization in City Planning. Public servant at the Morungaba City Hall/SP. Coordinator of the Working Group on Technical Advice for Social Housing (GT-ATHIS) of the Procomum Institute and the ATHIS collective in Baixada (AnB).

Daniela Colin Lima has a master's degree in Ecology from Universidade Santa Cecília (UNISANTA), with a degree in Architecture and Urbanism from Universidade Estadual Paulista (UNESP) and an MBA in Environment and Sustainable Development. Professor at São Francisco University (USF). Coordinator of GT-ATHIS at Instituto Procomum. Coordinator, team manager and specialist in Cultural Heritage of the AnB collective.

Isabella Pereira Bocaletto has a degree in Architecture and Urbanism from Universidade São Francisco (USF), works at Fundação Clara de Assis (FUNCLAR) preparing georeferenced bases and sectoral studies of regional urban planning. Technical Responsible for the project “From Ponte pra Cá: Innovative and Sustainable Solutions for Rural Sanitation and Water Management”, a partnership between the AnB collective and the Association of Engineers and Architects of Itatiba (AEAI), promoted by the Council of Architecture and Urban Planning of São Paulo ( CAU/SP).

André Luís Blanco has a master's degree from the Institute of Geosciences at UNICAMP (IG), a degree in Architecture and Urbanism from the Pontifical Catholic University of Campinas (PUCCAMP) and a specialization at the Polytechnic University of Catalonia (UPC). Professor at Universidade Paulista (UNIP). President Director of the Total Environment Cooperation and Development Institute (IAT), OSC active in national and international cooperation for training, elaboration and execution of socio-environmental technology projects: Community Development Program (PRODEC) in Campinas, São Carlos, Piracicaba and Ribeirão Preto ; Technical Social Work Project (PTTS/PTS) in Limeira and Mogi Mirim; Community Development in the RDS of Tupé, in Manaus (Biotupé).

Laura Monasterio

Date: May 20

Time: 11:20-12:50AM and 2:10-3:40PM
Venue:
📍Vértice auditorium
(av. Alan Touring, 345)
Seats:
30
Cost: free
Support: INOVA

Language: Spanish

Workshop 3. Good practices in managing innovation environments – Strategic decisions

This workshop will provide an overview and practice of a unique methodology (the Strategigram®) for analysing the strategic profiles of science/technology parks and similar innovation environments. The target audience will cover a range of different profiles, such as technicians and managers of science parks or other innovation ecosystems, companies, civil society and the academic community. 

IASP represents a global network of science parks, innovation districts, innovation areas and other similar innovation communities. Although IASP brings together innovation spaces with a common mission and many similarities, there are still differences in models and strategies. Understanding your own strategy and comparing with others is a valuable benchmarking exercise. The Strategigram® is a powerful tool designed to map out the management team’s strategic decisions, enabling the organisation to align future plans accordingly.

Choosing the right model and strategy is crucial for the suc¬cess of all innovation environments. 

During this workshop Laura Monasterio (IASP Projects & Knowledge Manager) will present the building blocks of such innovation environments and related stra¬tegies using the IASP Strategigram’s seven axes: 1. Location and environment 2. Position in the knowledge / technology stream 3. Target firms 4. Degree of specialization 5. Target markets 6. Networking 7. Governance / Management model. 

The workshop will be divided into two main sections - the first will provide an overview of the international context of innovation ecosystems and an introduction to the Strategigram® methodology. 

The second section will present a science and technology park case study to which the Strategigram® methodology will be applied, and the group will discuss a new tool for analysing the strategy of innovation districts.

In both parts, attendees will have the opportunity to participate in various interactive activities aimed at understanding the methodology, fostering collaborative brainstorming and critical thinking. It is recommended to attend the first part of the workshop to participate in the interactive activities of the second one. 

The workshop will be held at the Vertice building, on Av. Alan Touring, 345, and will be in Spanish.

Laura Monasterio is Knowledge and Project Manager at the International Association of Science Parks and Innovation Areas IASP. Laura has a degree in Political Science and Sociology from the University of Granada and a master's degree in Applied Statistics. She works on projects and services at IASP, with extensive experience in management and participation in international projects. She is responsible for data analysis and industrial research, in addition to conducting studies on strategic models of science and technology parks and other innovation spaces.

Victor Eskinazi

Date: 17-18/May

Time: 9AM-6PM

Venue: room CA226 
📍 FECFAU
(R. Saturnino de Brito, 224)

Seats: 16

Fee: free

Support: FAEPEX

Language: English/Portuguese


Charrette. Urban design in innovation districts

In the days leading up to the event, we will have a mini urban design charrette about innovation districts urban design. The charrette is a hands-on methodology for developing complex projects, based on collaboration and participation of professionals and stakeholders in a few intense work days.

Across the world, universities have become major anchors for the clustering of innovation economies, magnets for human capital and talent, and drivers of economic investment, urban regeneration and community development. UNICAMP, as one of the top universities in Latin America, is poised to become a leader in stimulating scientific production and research expansion, and become an engine for innovation and entrepreneurship. 

This urban design charrette will bring together participants with a range of backgrounds for an intense 2-day workshop to co-create a spatial strategy for a knowledge district at UNICAMP. Participants will be exposed to the theoretical underpinnings of knowledge districts and develop strategies to catalyze synergies between the university and outside actors in the context of a vibrant urban ecosystem. The charrette will focus on a predesignated site owned by UNICAMP, and its surrounding urban and landscape environment. 

Workshop objectives: learn about Knowledge Districts and their relationship to institutional anchors; develop conceptual strategies for synergies between the university and potential future stakeholders in the area; conceive a forward-looking framework for the site that builds upon previous planning efforts, integrating urban design, landscape and ecology to establish a 21st century knowledge district in Campinas; produce and present compelling diagrams and graphics that represent ideas and a vision of the district at the FGKD24 Conference at UNICAMP. The program will also include a site visit, hands-on ideation sessions, discussions on precedent case studies and more. 

The charrette is limited to 16 participants, and open to undergraduate and graduate architecture + urbanism students (or related fields), and contingent on a faculty recommendation and submission of a portfolio/resume. Recent graduates working in relevant professional practices are also encouraged to apply. Applications must be sent to celani@unicamp.br and veskinazi@sasaki.com by April 20th. Accepted participants will be notified by May 2nd.  

The workshop will be run by Victor Eskinazi, an architect and urban design principal at Sasaki, a global practice with studios in Boston, New York, Denver and Shanghai. Since joining Sasaki in 2009, Victor has led multidisciplinary teams in a range of projects in the United States, Asia, Latin America, and the Middle East. His experience includes urban regeneration plans, mixed-use and innovation districts, university campuses and waterfront development plans. His work has been consistently recognized by national and international awards, including the American Institute of Architects, American Planning Association, the American Society of Landscape Architects, and the Society for College and University Planning. 

Date: May 21

Time: 18-20

Venue: TBA

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