References

Byrd, E.T., Canziani, B., Hsieh, J., Debbage, K. (2012). Study of Visitors to North Carolina Wineries 2012.

Ingram, T., LaForge, R.W., Avila, R.A., Schwepker, C.H. & Williams, M.R. (2010). Sell, (3 ed) Cengage Learning.

Kotler, P., Bowen, J.T., and Makens, J.C. (2014). Marketing for Hospitality and Tourism (6th ed.). New Jersey: Prentice Hall.