Email Writing

Email Writing

Key points to remember when crafting emails:

• Make subject line descriptive, but not excessively long

• Use an appropriate greeting (dear students, dear CEHD community, etc.)

• When appropriate use personalization in your greetings. (This can be done in Salesforce using a data extension.)

• Keep the message concise and use bullet points if possible

• The tone should be professional and friendly

• Be consistent with your font and avoid excessive bolding, italicizing, using different colors, using emojis, and using all caps

• Include links where able to provide the reader more information and to reduce the amount of email text

• Follow best practice guidelines on using links (descriptive language, not just “click here”)

• Use visual elements where appropriate or helpful to the recipient

• Add a simple closing and a professional signature

• Proofread the email when finished

• Send a test email to yourself or someone else to make sure all links work and no formatting problems appear

• When sending multiple versions of an email over a short time, change it slightly so it appears “fresh” to the recipient (i.e. in subject line: register today, don’t forget to register, there is still time to register)