Food Diversion Advertisements

Scope 3 Emissions

Keywords: Diversion, Advertisement, Food Waste, Communication, Decarbonization

Driving Question:

How can advertising increase diversion rates amongst UCSD residents?

Meet the Team

Via Orozco

Sadie Terpstra

Saul Andrade

Joseph Archibeque

Project Deliverables

Diversion Rates Ad Project

Final Presentation

This is our final project deliverable. The slides include significant UC sustainability research and marketing research, along with the final advertisements themselves.

Additional Project Materials

Recorded Presentation

Project Brainstorming Doc

UC Sustainability Research

Future Directions & Remaining Questions

How have our Food Waste Diversion advertisements affected students?
Try doing video advertisements (maybe in Price Center) for more engagement
Make Rizzo the Raccoon a campus-wide meme and symbol of food diversion
Implement the admin & staff jingle idea (PR Approach)

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