Graphic Design | Dillo Day

Dillo Day is the biggest music festival organized solely by students in an American university, with more than 12,000 attendees. As the co-director of Promotions, I not only attend the Executive Board meetings and discuss important logistics for the festival but also co-direct a team of 9 members responsible for all our promotions activities. This includes, but is not limited to:

• Creating new marketing initiatives and establishing promotional partnerships

• Managing all of our social media platforms (11,000+ summed followers)

• Designing graphics for social media, day-off assets, credentials and wristbands, merchandise

• Recording videos and photos to register and promote the festival

• Promoting the festival for brand sponsorship, university notoriety, and new members recruiting 

As my third year on the Promotions Committee, some of the work that I have done and am proud of include designing our first independent merchandise collection, which profited $1,452.27 with 313 units sold in 151 separate orders of 19 exclusive items, and establishing a partnership with Northwestern Dining Services for the festival's theme announcement, which served a surprise special menu in 5 different dining halls simultaneously.

Below, you can check a compilation of some of the graphic and merchandise designs I have done for the festival.

Adobe Illustrator, Photoshop - 2022/2023/2024