In the world of instructional design, it is the responsibly of the instructional designer (ID) to collect and analyze data. Through analyzing the problem, they gain a better understanding of the cause, and can identify potential interventions to address the problem. Analysis is done by establishing a statement of work with the client, following which an ID can begin conducting a series of analyses which could include a training requirements analysis, task analysis, and learner analysis.
Another concept that IDs should incorporate into their analysis is empathy. By empathizing with learners, IDs will help develop rapport and gain a more holistic understanding of their learners’ behaviors, motivations, and environment. To be able to empathize with their learners, the ID will need to spend time observing their learners and engaging with their learners. Through analysis and empathizing with the learners, the ID will be able to make recommendations best suited to meet the needs of their learners (OPWL Instructors, 2020).
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A statement of work (SOW) is a document to keep a project aligned with both the ID and client’s expectations. A SOW should be developed by a project manager or ID to establish the scope of the project. This ensures that the client knows what will be and what will not be within the project scope. With this agreement in place, the ID team is not expected to work on those areas outside of the established scope. Additionally, this document is utilized to establish important specifications of the project, which could include: project deliverables and deadlines, expectations for both the ID team and client, identification of the key stakeholders, and identification of any risks (Brown & Mason, 2006). It is important that this document is agreed upon and approved by all members of the ID team and the client.
A training requirements analysis (TRA) helps the ID define what training or guidance is necessary to meet performance requirements. Conducting a TRA will also help the ID identify the most effective and suitable training configuration, to close the gaps in guidance, skills, or motivation (OPWL Instructors, 2020).
When developing a TRA the ID should consider including these three elements from the Instructional Design Course Handbook (2020) in their analysis:
A performance gap statement to specify the desired and actual performance.
Reasoning behind why the gap is worth closing and how the organization, along with staff, will benefit from closing the gap.
The training configurations, which may include the use of job aids, training, a combination of both, or potentially neither, to address the causes of the organization’s performance gap.
A task analysis should be used to outline job tasks or duties. Through this analysis, the ID can identify each task a performer executes to achieve the desired outcome. Therefore, the primary data source should be shadowing or interviewing subject matter experts, and additional client-approved data.
The ID can also utilize the task analysis to determine the level of difficulty of each task, the frequency of how often it is executed, and if the task is critical or not (Rothwell, Benscoter, King, & King, 2016). This will help the ID throughout the design phase as they develop objectives, curriculum, and/or training job aids.
Unlike the TRA and TA, a learner analysis (LA) is primarily conducted to help the ID gain a better understanding of their learners. The ID can utilize data collection methods such as surveys, interviews, and observations to understand more about their learners. Although this may seem like a minor analysis, the LA can help the ID develop a learner profile, enabling the ID to make data-driven decisions in curriculum development, improving the ID’s ability to develop customized training to meet the needs of the learner.
Throughout my career, I have taken part in many different analyses. These projects have spanned from individual TRAs that were reported to the client as part of an organizational review, to analyses as part of a full instructional design project. Through this experience, I have come to realize that no matter how large or small your project is, each one of these analyses play a critical role in the success of your instructional design project. I have also realized the important role that empathy and understanding towards your learners can have on the quality of data you collect. The more you can build trust and understanding, the more willing learners are to take time away from their schedule to support the effort.
Without a complete understanding of your audience, client, and human performance problem, a project can easily creep out of scope. Even worse, the project could easily lose effectiveness. Therefore, it is important to spend the time to conduct these analyses and get to know your client and learner. Doing this will help you in the long run, and you will likely have a much happier client in the end.
Brown, K. L., & Mason, W. H. (2006). Project Management. In M. M. Helms (Ed.), Encyclopedia of Management (5th ed., pp. 714-719). Gale. https://link.gale.com/apps/doc/CX3446300242/GVRL?u=bois91825&sid=GVRL&xid=0979d677
OPWL 537 Course Instructors (2020). Instructional Design Course Handbook. Boise, ID: Boise State department of Organizational Performance and Workplace Learning.
Rothwell, W., Benscoter, B., King, M., & King, S. B. (2016). Mastering the instructional design process: A systematic approach (5th ed.). Hoboken, NJ: Wiley.