Use alt text to convey the purpose and essential information of the image within its context, using clear, neutral language. Mark decorative images properly, and give longer descriptions when needed.
💡 Accessibility Tip: If the image is decorative, leave the alt text empty (or mark as decorative) so screen readers skip it.
No alt text provided – screen reader says: "Image."
Alt text added – screen reader says: "A student using a cheat sheet hidden in their hand while filling out a scantron test with a pencil."
Every informative image has meaningful alt text.
Decorative images should be marked with 'decorative/empty alt text'.
Charts/graphs include a short summary nearby.
No “image of …” unless necessary.
Alt text should be concise (roughly 150 characters or less).
Tip: Use captions when helpful to all readers.
Success Criterion 1.1.1 – Non-text Content: All meaningful images must have a text alternative that serves the same purpose.
Right-click image
Select Edit Alt Text.
Write a brief, descriptive summary (avoid saying “image of…”).
Leave decorative images blank, or if available, select "mark as decorative."
Need more help? Visit Microsoft's alt text support page for examples and screenshots.
Select image → Alt text (Right-click or ⌘/Ctrl+Option+Y).
Fill in Description with the purpose; leave Title blank or short.
Mark decorative images with empty description
Insert image with the Rich Content Editor.
In the image options, set Alt text; check “Decorative” when appropriate.
For complex images, link to a page with extended description