Promotion With Traditional Media

Traditional media is the ways in which businesses reach customers. First, they must conduct market research in order to know the best ways and avenues through which to reach specific customers. Next, media planners, people who plan the promotions and marketing strategies of upcoming events, must be hired. The cost per reach finds how many people a marketing strategy will reach depending on the amount of money designated to that strategy. In order to calculate the cost per reach, you must divide the cost of the campaign by the number of people reached. Businesses use media to reach their customers. Examples of media would be television, newspapers, radio, and the Internet. Traditional media is how businesses inform customers and it excludes the Internet. Through demographics (fundamental characteristics of a population such as age and gender), businesses know exactly which avenues of traditional media to use to get to potential customers.