Picking and Promoting a Band

Picking and promoting a band requires much work and organization to ensure a profit. The act, stadium manager, and promoter must all work together for individual profitability. A stadium manager is an owner of a stadium who works with promoters to book events, and they are also in charge of parking, concessions, and more. An opening act is a group who opens a concert or stadium event, typically musical groups that are hoping to become popular enough to be a headliner soon. A headliner is the main act at a stadium concert. A promoter is the person or company who brings acts to events, stages, and large stadiums. The act that will be at the concert consults the promoter, who in turn consults the stadium manager. Each individual party earns a specific amount of money based on all combined sales, including tickets and concessions. The amount an act charges to perform at a stadium and the overall event fee must also be taken into consideration. Promoters and stadium managers use contracts to ensure they both make a profit, even if something comes up, such as an act not being able to make it to the stadium because of weather, illness, or some other factor. This is to make sure no parties lose money.