Promotion With Social Media

Social media is extensively used in developed countries in our world every day. Social media are websites, services, and applications where users can interact through sharing of information, pictures, and videos through text-based communication. A social media marketer uses social media to reach potential customers, often through online conversation. This is part of a marketing campaign, or the strategies through which businesses try to reach customers through promotion of their product or event. Brand recognition is the awareness of a brand to a population and brand reputation is how that brand is viewed in the marketplace. Another thing that marketers commonly use is viral marketing. This is when consumers of a specific brand that is being promoted through social media use that avenue to communicate and share the brand's message. Authenticity, a characteristic of a brand in which the brand shows it is primarily focused on understanding and meeting the needs of customers, helps to spread brand recognition and brand reputation.