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Drawing upon the foundational insights derived from studio experiments and literature studies, a proposed solution emerges to effectively address the aforementioned objective: the development of a multi-sensory experience that centres around the preservation of ICH, inviting international students (and others) to engage in an environment that fosters an authentic sense of wellbeing. Unlike conventional approaches that tend to superficially present a mere assortment of diverse cultures, the envisioned experience stands apart by its deliberate emphasis on the active engagement with the traditions.
Visual stimuli assume a central role in this envisioned experience, with the captivating use of light projection serving as the primary attraction and medium. Through the skilful integration of motion graphics and thought-provoking visual prompts, the aim is to create an immersive environment that transcends surface-level engagement, striving to stimulate deep contemplation and evoke personal reflections among participants. By harnessing the power of visual storytelling and employing symbolic representations of cultural heritage, this use of lighting seeks to guide visitors on their own journey of self-discovery and cultural appreciation.
Other sensory dimensions will be incorporated so as to augment the overall impact and ensures a truly memorable encounter. Captivating soundscapes, featuring traditional music, ambient sounds, or engaging storytelling, would be thoughtfully embodied to envelop participants in an auditory tapestry, transporting them to a new dimension. Fragrances associated with specific cultural practices, environments, or psychological functions would be diffused throughout the space, creating a more holistic and multi-dimensional atmosphere that thereby stimulates the olfactory sense and eliciting emotional memories among participants.
In addition to hosting the main event, a comprehensive marketing and social media campaign yields to be imperative to ensure the broadest possible reach and maximum impact. Through the strategic leverage of communication channels, including digital platforms and traditional marketing techniques, this campaign would strive to generate excitement, pique interest, and disseminate awareness about the experience and it fundamental objective. By effectively employing captivating visuals, compelling narratives, and user-resonating โtrendyโ content, the marketing efforts strive to encourage participation, engagement, and a sense of community among international students and the wider audience.
N.B. Be more mindful about this, make sure that the publicity comes from the event itself.To extend the impact beyond the event itself, a carefully designed merchandise line or repatriated souvenirs could be offered. These complimentary items would be crafted to be portable, acting both as tangible reminders of the main experience and as stand-alone products that possess their inherent ability to inspire the active engagement with ICH. By stimulating such engagement, these items would continue the contemplative momentum and the effect of the multi-sensory encounter, allowing participants to reflect on their experience and sustain their prolonged connection with the traditions in a deeper, more personal level.