Digital marketing involves the promotion of products or services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly. In the role of a digital marketer, you will be involved in developing an organization's multi-channel communication strategies and may work across several areas, or specialize in a few, depending on the size and requirements of your employer.
Salary:
the typical salary range for graduate marketing schemes and entry-level positions such as digital marketing assistance is £18,000 to £22,000
as a more experienced digital officer or digital coordinator, you can expect to earn up to £30,000. In a more senior management role, this has the potential to rise to £40,000
As a media buyer, you play a key role in ensuring that advertising and promotional campaigns reach the highest number of people in your target audience at the lowest possible cost.
The roles tend to be based on advertising and media agencies. You may work across a range of different media or specialize in a particular area, such as:
film
internet
radio
television
You would usually work on more than one client account at a time. In some full-service agencies, the role of the media buyer is combined with the role of a media planner.
Salary:
starting salaries for media buyers are generally in the region of £18,000 to £25,000
with around 3 - 5 years of experience, you can earn between £26,000 to £35,000
senior buyers and media directors with significant experience can earn over £50,000
salaries are very dependent on the location that you are working as those getting a higher salary are usually in bigger companies in wealthier areas
Media planners identify which media platforms will best advertise the client's brand or product to its target audience. Media planners work with advertising agencies or media planning and buying agencies with the aim of maximising the impact of advertising campaigns through a range of media platforms. Media planners use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.
Media planners work with:
press
television
radio
new media, especially the internet via websites and mobile apps
other more unusual platforms such as on busses or taxis.
Salary:
typical starting salaries for junior, assistant and basic media planner or buyer positions range from £15,000 to £22,000
as a media planner with several years' experience and managerial or term leader responsibilities, salaries are in the region of £25,000 to £40,000
at senior level, the salaries vary massively, it could be anywhere from £50,000 to £80,000
Media researchers provide support to the producer and production team of a television, radio, film or online project. They source contacts and contributors for programmes, as well as supply their own ideas and work on location. Some media researchers also help with filming or sound recording.
The work which they do involves organising, planning and researching everything that will happen during a programme. This includes collecting and verifying information, such as who will be interviewed, the location, if the film crew will fit, if the budget will stretch and so on.
Media researchers are responsible for fact checking, writing briefs for presenters and ensuring that production adheres to appropriate legislation.
Media researchers work on a variety of programmes or within one subject area, the role may also be known as:
specialist, live footage or picture researcher
broadcast assistant
assistant producer
The job is often seen as a stepping stone towards a producer role, and a chance for ambitious recruits to show their potential.
Salary:
Basic rates for a junior researcher on a TV programme are around £400 for a 48-hour week
Researchers with experience can charge around £650 for a 48-hour week
A career in public relations involves using all forms of media and communications to build, maintain and manage the reputation of their clients. These range from public bodies or services, to businesses and voluntary organisations.
They communicate key messages, often using third-party endorsements, to reach target audiences in order to establish and maintain goodwill and understanding between organisations or individuals and the general public.
Public relations officer or public relations account executive, they monitor publicity and conduct research to find out the concerns and expectations of your client organisations stakeholders. They then report and explain the findings to their management.
Salary:
Starting salaries for public relations officers are around £18,000 to £24,000
Senior public relations officers and account managers usually earn in the region of £25,000 to £40,000
Senior management positions such as public relations directors or head of corporate affair, attract salaries of up to £100,000
Runners will act as a general assistant, working under the direction of the producer and other production staff to undertake whatever basic tasks are required to ensure the smooth running of the production process.
This role provides the opportunity to gain vital experience and knowledge of the production process, offering valuable networking opportunities, ad is often seen as the first step on the ladder for people aspiring to roles in broadcasting media.
Runners may also be known as production assistants or production runners.
Salary:
The Broadcasting Entertainment Cinematograph and Theatre Union recommends the minimum runner pay rate is £7.93 to £14.15 per hour
The suggested minimum hourly rate for documentary/factual TV, entertainment/live TV, scripted TV and feature films, for example, is £10.59 excluding holiday pay and £11.87 with holiday pay
Recommended minimum daily rates (10 hours) including holiday pay range from £88.90 for short films (student films and not-for-profit collaborations only) to £193 for commercials
Social media managers manage an organisations online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium sized companies, the role may be combined with other marketing and communications responsibilities. in agencies, the term social media account manager is often used.
Salary:
As an assistant or junior social media manager your starting salary is likely to be between £19,000 and £25,000, depending on your experience
More experienced social media managers typically earn between £30,000 and £40,000
With substantial experience, your salary can increase to £60,000 or more
As well as overseeing the whole production process, the responsibility as a television, film or video producer also involves securing funding and keeping the production within the allocated budget. They may also be involved in the marketing and distribution process.
With ultimate responsibility for the success of a finished film, TV programme or video, producers will work closely with directors and other production staff, either in a studio or on location, to ensure a creative and stable working environment for everyone involved in the project.
Salary:
Junior level salaries for intern, runner or junior researcher roles range from £18,000 to £25,000. With researcher roles attracting salaries of around £24,000 to £30,000
Assistant producers earn a minimum of £36,000, increasing as they progress with more credits
Experienced producers can earn £40,000 to £55,000 and departmental head positions are often in the region of £60,000 to £80,000, plus benefits
Directors are integral to the success of any film project. Directors contribute all the creative elements of a production and will be responsible for shaping them into a cohesive film.
In order to do this, directors need a strong creative vision and the ability to communicate the ideas to a variety of people thought the production process. This will include the team, crew, actors and those responsible for financing the film.
Salary:
Employment is usually offered on a freelance or self-employed basis and the fees you command as a freelance director will vary considerably, depending on the size and scale of the project and the level of experience of the director
Photographers create visual images for an exceptional range of creative, technical and documentary purposes.
Professional photographers work to a brief set by the client or employer.
Examples of the content that could be set as the brief is:
Wedding
Family and baby
Fashion
Food
Architecture
Landscape
A large proportion of professional photographers are self-employed however there is also many professional photographers who will find their work with a variety of employers including creative businesses, publishers and photographic agencies or in the education and public sectors.
Salary:
As with other creative professions, salaries vary widely. As a freelance photographer, your earnings are linked to what you are able to charge and how much work you can secure. For this reason, income is likely to vary from year to year
In full-time employment, early career salaries are typically between £16,000 and £22,000
Salaries can increase to anywhere from £25,000 to £65,000. The top end of the scale is typically for those who have a strong reputation and are highly sought-after, which takes years of experience
A photographers assistant will do a very similar role to a runner, this will be taking tasks from the photographer and ensuring of a smooth running production process.
This role provides the opportunity to gain vital experience and knowledge of the production process, offering valuable networking opportunities and is often seen as the first step before becoming a professional photographer.
Salary:
Most photographers assistants are paid the national minimum wage