When filming there are different things to think about that effect the quality of the footage these are:

• Resolution

  • making sure that depending how you want the end product to look. Having something filmed at a higher resolution will allow the footage to have a lot of detail and will give the final product a very sleek look, whereas filming in a low resolution will take some of the detail out of the footage and can make some of the post-production editing harder to get some of the effects you could be looking at trying to achieve.

• Colour/ Black and White

  • having the camera in black and white or colour can change the tone of the final product, Something being in black and white can be seen as a much more serious than some things shot in colour if the things in frame are shot well. Black and white footage can also be seen as being 'old footage' or found footage as things used to be filmed in black and white. Colour can also be used in film to help identify the tone of the footage or even the location, for example when using cross cutting (or parallel editing) it can help identify two different locations through the colour tones.

• Focus

  • having certain items in the frame in focus can show the audience the importance of some things over the others. If multiple things need to be in focus in a single shot, certain techniques can be used to get this. Using the camera you can achieve this but both items will not be able to be in focus at the same time, this is called a pull focus where the camera shifts from something in the distance being in focus to something in the foreground being in focus and the same the other way. This can also be achieved in editing by using the double focus effect by using masking which allows both items to be in focus at the same time.

• Smoothness of the camera work

  • the smoothness of the camera work plays a large part in the quality of the final product as depending on what you want the final product to be like for example, if the camera shakes. It could look like it is found footage or home footage. Things that can be done to help the smoothness of camera work is things such as using a tripod to achieve a stable shot, using a gimbal to achieve smooth footage when filming by hand unless the footage is supposed to be shaking.

• Quality of the Audio

  • the quality of the audio plays a large factor in the quality of the work as if there is poor audio quality the final product will not and sound as good as something with better audio quality. Poor audio quality is things such as not being able to hear someone when they are speaking due to things such as wind, this can be resolved by using microphones or using a voice over which is recorded in a different location to the filming.

Double focus is where every part of the video is in focus. This is done through editing as cameras are unable to focus on two items which have very different depth perspectives. Where the item in the foreground is in focus and the item in the background is also in focus. This effect was very popular in the late 80's early 90's.

To achieve this, the two clips that you are using need to both be in the exact same place so he only thing that can change in the clip is the focus, the camera can not move or the edit will not work.

To edit double focus, you go to title, select new title and then default still. On this title, you choose the shape tool and draw a triangle over the still only covering the areas which are not in focus in the still you have but are in focus in the other clip. Then drag the still into sequence and have all three of the items stacked on top of each other. Select the middle layer and go to the effects tab on the bottom right of Premier Pro then under video effects and keying, select track matte key

To edit the image, I took any photograph I had in my camera roll and added it to Photoshop. I then searched for starry night, downloaded that image and then added it to Photoshop. Then following the tutorial provided, I used the image tab at the top of Photoshop and then under the adjustment section, I selected match colour. A new window will open up and in this window, I selected the source to be the starry night image. That changed the way the colours are in the image I took and the images are similar to the colours in starry night.

Colour grading is manipulating the colours in your video for artistic or stylistic reasons. You can colour grade to change the mood of a scene which can then affects the audiences emotions. For example, warmer hues such as yellow and orange can evoke feelings of happiness. Similarly, cooler hues such as blue and green can evoke sadness or loneliness.

Colour grading can be done on photographs or videos, it is a lot easier to colour grade a photograph as there is only one frame that you need to worry about, videos contain many frames and these may be different from clip to clip. The audience will find it very distracting if the shots throughout the video look very different from each other, especially if they are straight after each other. There is many things that can affect the way the clips can look such as lighting conditions and different cameras. The way the clips look different however can be corrected through colour grading to get all of the clips to be looking similar if not the same.

In Premiere Pro, there is an automated colour match feature, this tool is excellent for matching footage between different cameras, this is helpful for situations where there is a multi-cam set up where the cameras have given slightly different colourings of the same footage. You can also take a shot from a scene you like the colours of and colour match the footage you have to the image.

How to colour grade video - the best way to colour grade a video is to start with a wide shot that is in the sequence. Most colour grading software use colour wheels to adjust the colour grade of videos. Colour wheels show all the different colours in the spectrum in a circular format and with your mouse, you drag the centre of the wheel towards different colours on the spectrum. This will tint the clip with whatever colour you land on, the further away from the centre, the stronger the tint will be, for example you can select the colour of the sky and then apply colour changes to only that element in the video.

Colour grading software usually also has a separate colour wheel for shadows, mid-tones and highlight ranges. Most software also includes sliders for the brightness of the clips. Once happy with the look of the still you have on the screen, the colour grading you have done should be applied to the rest of the shots in the sequence. If the video was colour corrected before colour grading, you can add the colour grading with no additional adjustments. However, you still need to check over the video to make sure it looks the way that you want the video to look and to make sure there is not inconsistency throughout the different clips and if there is, fine adjustments should be added.

Ambient sound is the background or surrounding noise present. You can hear ambient noise through the earbud microphone while listening to music. For example, you can listen to a train announcement, rain, birds, etc. while you are listening to the music.

The different sounds that you can add over the top of video clips can be used to show the location of where something is being filmed, it can also be used to show something happening off camera that people on camera are reacting to.

To create a cinemagraph, you start by taking a video of something moving but the camera needs to be kept as still as possible (use a tripod) otherwise it will not work. The footage then gets added to premiere pro, after the footage is in the premiere pro timeline, duplicate the video and position it on top of the original video. Select the frame you would like to keep still in the image and place the slider on it, then right click the top clip and select ‘add frame hold’. When you select this, the top clip will split into two. The first clip can be deleted and the second half of the clip can be stretched out to the whole of the base clip. Using the masking tool in the effects controls, surround the area which you would like to move, then tick the invert button. To export the cinemagraph, you export it as a gif rather than a video to keep the clip repeating.

Vox pops are short interviews with members of the public.

Vox Pop actually is Latin for 'voice of the people'. Vox pops are short videos made up of clips taken from interviews with members of the public. These video interviews investigate public opinions towards widely known topics, brands or products and are commonly used for market research. These videos are made in different ways from on the streets, in home interviews and mobile video diaries.