Cultivation theory suggests that television is responsible for shaping or 'cultivating' viewers thoughts of social reality.

Depth of field is how much of an image is in focus. Having a narrow depth of field allows a certain point of the image to be in focus and a larger depth of field allows more of the image to be in focus.

Creative perspective is positioning the camera and the models in specific places to make the image look creative. Such as somebody holding their foot close to the camera with some people stood further back and this image then looks like there is a giant standing on the people.

User generated content usually refers to online content such as blog posts, wikis, videos, comments etc.

User generated content is used to help influence engagement and increase conversations. This helps impact the audiences opinion on products.

It is important to follow the 180 degree rule when you film a dialogue scene or interview. If you cross the 180 line, it confuses the audience.