FEASIBILITY STUDY ON MAKING MALUNGGAY CORN COFFEE

This feasibility study aims to assess the viability of introducing Malunggay Corn Coffee as a new product in the market. Our research indicates a growing demand for healthier coffee options, driven by increasing consumer awareness of the importance of nutrition and wellness. The proposed product, Malunggay Corn Coffee, combines the nutritional benefits of moringa (malunggay) and corn, offering a unique and delicious coffee experience.

Market survey results show that 91% of respondents consume coffee or coffee alternatives, and 99% of coffee consumers are looking for a healthier coffee choice. Furthermore, 100% of respondents are willing to buy Malunggay Corn Coffee at a price point of P36.00 per 100-gram pack. This indicates a strong potential for market acceptance and success. The target market includes middle-income consumers, particularly females aged 35-44 years old, who prioritize health and wellness.

Our analysis suggests that Malunggay Corn Coffee has several competitive advantages, including its unique blend of moringa and corn, instant coffee format, and potential health benefits. The product’s nutritional profile and potential health benefits make it an attractive option for health-conscious consumers. Our marketing strategy will focus on highlighting the product’s health benefits, instant coffee format, and competitive pricing.

Based on our analysis, the project is feasible, and the product has a strong potential for market acceptance and success. We anticipate significant market share and revenue growth, driven by increasing demand for healthier coffee options. Recommendations include proceeding with product development, establishing a strong marketing and distribution network, and continuously monitoring market trends and consumer preferences.

The study concludes that Malunggay Corn Coffee Is a viable business venture, with potential for long-term sustainability and growth. With proper planning and execution, we believe that Malunggay Corn Coffee can become a leading brand in the coffee industry, known for its commitment to quality, nutrition, and customer satisfaction.

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Available at: SRCB College Library