Events are a great way to bring people together, because they allow for a more intimate and engaging experience with your audience. This ultimately leaves a lasting impression, and one that is more memorable than a passive viewing of a more traditional form of advertising. But what is an event? What are the components to an event? How do you plan for an event? These questions and more will be explored in our Event Planning 101 (providing tips, ideas, and tricks to create that WOW factor for your audience).
Built to assist you in understanding the roles, responsibilities, policies, processes, and essential steps required for a successful event.
This checklist is designed to help anyone who wants to plan an event on or off the campus. Not all items will pertain to your event. Please utilize the accompanying document with more detailed information
An event plan defines how an event will be executed. It addresses all the components of an event such as the start and end dates, budget, venue, marketing, attendees and more.
The scope and complexity of the event plan can vary depending on the size of the event, but the fundamental challenges remain the same. Most of us have some experience planning an event, be it at home, work or in their community.
What Are The Core Features of an Event Plan?
Your event plan is the launching point for your entire event, so it’s important to make sure it covers the right fundamentals. Your event plan helps keep you on track and can serve as your North Star as you prepare for the day of your event. Regardless of the size of your event, a good plan covers the same essential components, which we’ll cover in the next section.
Your event plan should cover:
Event Goals and Objectives
Individual Roles and Responsibilities
Volunteers and Volunteer Training
Budget
Date of Event
Event Master Plan
Event Location
Event Software
Event Branding
Speakers and Special Guests
Partnerships and Sponsorships
Promotional, Advertising, Marketing, and Publicity Plan
Day-of Processes
Vendor information
While this may feel like a daunting list, we’ve created a step-by-step breakdown of each element and everything you need to know to get started.