In the last two decades there has been a gradual change in how we refer to the observation, recording and analysis of performance in sport.
This Site explores some of the changes that have occurred. We tend to hear and read less about notational analysis now and talk more about analytics. This indicates an important change in the community of practice that analyses performance in sport. Bill Gerard (2015) has provided an overview of these changes.
In 2005, the Journal of Quantitative Analysis in Sports appeared "as the first academic journal dedicated to statistical analysis in sports" (Benjamin Alamar, 2005). Jim Albert (2012) noted in an editorial in the Journal "In 2005, there were 32 manuscripts submitted, and submissions have steadily increased with 106 manuscripts submitted in 2011". The Journal is an official journal of the American Statistical Association. The first volume of the Journal of Sports Analytics appeared in 2015.
The first MIT Sloan Sports Analytics Conference was held in 2007. The goal of the annual conference is to provide a forum for industry professionals and students to discuss the role of sport analytics in the global sports industry. There were 175 attendeesat the inaugural conference convened by Daryl Morey and hosted in classrooms on the MIT campus. In 2013 there were 2,700 attendees and it took place in the Boston Convention and Exhibition Centre.
An MIT report of the 2014 Conference asserted:
The sports analytics revolution has happened. The question is no longer whether to use analytics to measure and monitor team performance and value. The competition from here on out—on the court, on the field, or in the front office—is a matter of how those analytics are used.
There was a Sports Analytics Innovation Summit in London in March, 2014. Since then there has been an explosion of events in this growing field of study.
Benjamin Alamar and Vijay Mehrotra (2011a, 2011b, 2012) provide insights into the origins and development of sport analytics.
They define sport analytics as:
the management of structured historical data, the application of predictive analytic models that utilize that data, and the use of information systems to inform decision makers and enable them to help their organizations in gaining a competitive advantage on the field of play. (2011a)
This definition has three components:
In the second of their articles, Benjamin and Vijay (2011b) observe:
as we look at the world of sports today, there appears to be a profound dichotomy: despite a rapidly growing interest in applying analytics, an explosion in data, a plethora of companies peddling information delivery systems and making promises, the actual impact of analytics on the world of professional sports is still somewhat limited.
Benjamin and Vijay (2012) conclude their three part look at sport analytics with this observation about the industry context:
Sports analytics will continue to evolve as a field. The pace of this evolution and adoption, however, will depend largely on how quickly leaders in sports become convinced that significant investments into analytics (data, models, information systems, and skilled personnel) will deliver a true competitive advantage.
Chris Anderson (2014) defines sports analytics as:
The discovery, communication, and implementation of actionable insights derived from structured information in order to improve the quality of decisions and performance in an organization.
Jeremy Abramson (2014) suggests:
A more official definition might be "the discovery and communication of meaningful patterns in data”, which seems reasonable enough. One thing to note, though, is the part about communication … This is actually an important point, and I think the short term future of sports analytics lies less in the development of new mathematical techniques — very few of which are created in sports contexts — and more with coherent storytelling, information distillation and visualization. Regardless of whether you’re a media outlet, the director of analytics for a team or just an armchair statistician, “analytics" doesn’t mean anything if your results only reach as far as your computer screen.
Bill Gerard (2016b) argues for "a narrow definition of sports analytics" as the analysis of tactical data to support tactics-related sporting decisions. He suggests "this narrow definition captures the uniqueness and the innovatory nature of sports analytics as the analysis of tactical performance data."
There is a proliferation of online courses to inform the theory and practice of sport informatics and analytics. Many of these courses are open and charge no fee for service.
In addition to the many online courses available, there are examples of fee for service courses at Masters level. La Trobe University, in Australia enrolled its first students in 2017 in their Master of Sports Analytics course. The course extends over 1.5 years of full-time study and includes the following components:
Year two of the course offers opportunities to select an elective and to undertake two research projects.
There is a vibrant community of bloggers and microbloggers writing about the observation and analysis of performance.
This is a time of growth in employment opportunities data science (Data Crunch, 2017) in Sport Analytics.
An advert for a Senior Analytics Specialist in January 2017 exemplifies some of the contexts in which Anayltics occurs:
The Sports Analytics Team is a multidisciplinary group where all members have a deep knowledge of sports, statistics, databases, programming logic and languages, and storytelling. Combining best-in-the-industry data with advanced mathematics and statistical modeling skills, the Sports Analytics Team has created storytelling tools and metrics that have improved the evaluation of team and player performance ...
The role:
The Senior Analytics Specialist will assist the leadership team in evaluating potential projects by giving their informed opinion. The Senior Analytics Specialist will work with the Director to define project timelines and delegate duties. The Senior Analytics Specialist will be the lead architect in designing team and player performance metrics and their underlying framework. He or she must demonstrate critical thinking about the execution of the projects and keep analytics leadership informed of progress. Completing work on deadlines is a crucial requirement. A portfolio of successful analytics projects and metrics is necessary to be considered for this position. The Senior Analytics Specialist will have the skills to partner with other members of the Sports Analytics Team as well as Stats & Information staffers outside the Sports Analytics Team. Candidates need to have a background in constructing algorithms and complex formulas that explore new areas of analytics, ideally in sports.
The post holder's responsibilities are:
The basic qualifications expected:
The post holder will have the following preferred qualifications:
This opportunity is for a position within a company that works to develop and implement statistical models for analysing and predicting the outcome of sporting events. The company uses the signals generated by their models to inform sports betting by professional traders.
The advertisement noted that candidates with experience of modelling sporting events or financial quantitative analysis were encouraged to apply, but candidates were sought who were "eager to take their first steps on a career path, or looking to move from an academic to a commercial environment".
The role:
Candidates were required to have:
Kelly Burdine was interviewed in March 2017 about her role as a Data Analyst Lead at Hudl.
Kelly arrived at Hudl after six years in the military as an intelligence analyst and a Masters Degree at Creighton University. At Hudl she worked on business intelligence issues (including subscription models and the Hudl Assist service).
In May 2017, the Budesliga advertised the position of Database Developer for the Budesliga Databank. The job description had these elements:
The opportunity that awaited the successful applicant:
The experience expected of applicants (Das hast du im Gepäck):
Other requirements (in addition to enthusiasm for the opportunity):
What the successful applicant could expect of the employer:
The Aspire Academy in Doha advertised the position of Head of Sports Analytics in June 2017. The job description included this information:
Responsible for analytical templates and responsive to requests, evidence, and data to support and define operational and strategic direction of the Department of Sport and Sports Science. Analyses the needs of the departments involved in sports and develops, implements and documents processes policies and procedures relating to data.
•Leads and coordinates the Data Operators.
•Directly reports to the Director of Sport and the Director General for special projects.
•Serves as a focal point for all data management applications and projects.
• Develops automatic reports from database to serve the needs of each department and the top management.
•Develops and maintains handbooks in terms of processes and procedures for the various projects to enhance transparency.
•Sets motivating and challenging objectives for the staff. Gives feedback to the staff and motivates them to continuously improve their skills and competencies.
Applicants:
•Bachelor/Master degree in sport management or a related field is a plus.
•3-5 years professional experience in a similar position, preferably in the same industry.
•Preferable access to a wide network in sport business.
•Conceptual working ability.
•Knowledge of common football (management tools).
•Proficient in oral and written English.
•Knowledge of additional languages, especially Arabic is a plus.
•Technical understanding and abstract thinking.
In July 2017, PUSH advertised for a data scientist to join the company. The advertisement included the following:
The Data Scientist is a key role at PUSH, you will be working closely with our product team to help implement machine learning techniques to improve our product's accuracy, reliability, and user experience. You will be working closely with everything from our raw motion data (Terabytes worth of data) to user meta data (15 million repetitions and counting). You will work closely with our Director of Sport Science to learn more about the domain and ensure that everything you do has the sport science stamp on it. You will also work closely with our Algorithms Engineer to ensure that you have a good understanding of how the raw signal data collected is transformed into meaningful meta data for coaches and athletes to use in their training.
At PUSH, you will:
You have:
Nice to haves that we'd love to see:
In September 2017, Liverpool FC advertised for a Lead Data Scientist to be based at the club's Melwood training ground. The advertisement noted that the successful applicant "will create, implement and manage mathematical modelling research on tracking data, and develop products and visualisations for analysts, coaches and other key stakeholders".
Role Accountabilities
Personal Qualities
In September 2017, Third Fuse Media advertised two paid internship positions. The twelve-month positions offered successful applicants "an opportunity to assist in the collection, verification and analysis of large amounts of data emanating from a particular sporting code". The advertisement noted:
The 12 month internship, with succession planning in mind, ultimately aims to produce a skilled technical expert who will be able to provide reliable statistical analysis, data interpretation and scenario outcome projections.
The responsibilities of the interns:
The required skills expectations of the successful applicants were:
In September 2017, High Performance Sport New Zealand (HPSNZ) sought to recruit "an academically strong applicant, with strong research experience, familiarity with a range of data storage and analysis systems' and a passion for excellence in sport performance to join our 'Knowledge for Tokyo' research team".
The position particulars included:
The team is dedicated to capturing and analysing the preparation and performance evidence of how New Zealand athletes, coaches and support prepare for competition at the highest level. We record and explore data across NZ Olympic sports and key targeted sports as athletes, coaches and support team members prepare for and compete in pinnacle events. We support sports by helping to accelerate learning, uncovering what it takes for our athletes to win at events through to the Tokyo Olympics and beyond.
In collaboration with National Sport Organisations, we perform quantitative and qualitative research and analysis to uncover patterns in how people perform, behave and think. We provide insights back to New Zealand's best coaches, athletes and sports leaders.
The skills you bring are important to help New Zealand succeed. You will have strength in research and analysis systems. In this role you would help capture and explore preparation and performance data. You will have a strong qualitative research background with some experience of quantitative analysis. Alongside experts in their field you will help to build, refine and utilise analysis tools, and will lead the development of research methods and reporting/visualisation processes to advance evidence-based best practice within HPSNZ.
This is a full-time role through the Tokyo Olympics to December 2020, however there is potential for the position to become permanent through to Paris 2024.The role will be based at either Auckland, Cambridge or Dunedin. If you have a strong research and reporting background, If you are driven by improving performance and would be proud to help our kiwi athletes gain a competitive advantage then this is an outstanding professional opportunity for the successful applicant.
An advertisement for a Senior Insights Researcher appeared in January 2018. Position particulars included:
Functions of the role
· Designing and implementing short-term and longitudinal research projects to capture qualitative and quantitative data to uncover insights and patterns to inform pinnacle event preparation.
· Uncover and validate patterns, behaviours and interventions which best support elite sport performance and accelerate sport development.
· Conduct qualitative analysis on semi-structured and unstructured text, utilising manual coding and machine-learning methods.
· Utilise a SQL database to store, clean, combine, augment, analyse, and interact with data; including sourcing and incorporating external data sets.
· Utilise data visualisation tools to present complex stories and produce research summaries and reports that clearly communicate key findings and trends.
· Research existing qualitative and quantitative data and related literature for emerging patterns and insights.
Commitments
· Collaborate effectively with stakeholders (National Sport Organisations, HPSNZ, NZOC, Paralympics NZ, external contractors).
· Work within the code of ethics, conduct, standards and confidentiality, relevant to HPSNZ.
· Undertake any other reasonable duties, as requested.
· Comply with HPSNZ Health and Safety policy, procedures and safety instructions at all times.
Experience, Skills and Knowledge
· Strong curiosity and passion for high performance sport.
· A comprehensive knowledge and analysis metholodgy with extensive experience in qualitative and quantitive research.
· Proven background in effectively reporting and articulating complex insights into actionable findings.
· Strong passion for New Zealand’s international sport reputation.
· Effective with various software platforms in provision of research and analysis outputs.
· Demonstrated ability to interpret scientific information and large data sets.
· Proven ability applying analysis and reporting outputs in a meaningful way.
· An understanding and working familiarity with database design and platforms that support qualitative and quantitative research (i.e. nVivo, SQL, R, etc).
· An understanding of critically appraising investigative methodology and data.
· An ability to communicate complex findings through intuitive and engaging media including visualisations and written reports.
Qualifications
Essential
Graduate degree and experience in a research based field:
Computer Science, Statistics, Sport Science, Psychology, Social Science etc.
In October 2017, Firstbeat, a company that offers "physiology-based solutions for performance and well-being", advertised a position for a data scientist that "involves using your analytical mindset to process and visualize large amounts of physiological signals monitored during different settings like exercise lab tests, sports, sleep and ordinary daily life to gain understanding on the physiological phenomena".
The position description included these role expectations:
The Lawn Tennis Association (LTA) advertised for a Performance Intelligence and Analysis Lead in November 2017. The LTA were seeking:
a positive and proactive individual to join the Performance Science and Medicine Team at the LTA in a pivotal new role created as a key part of the LTA new 10-year performance strategy for British Tennis.
The position:
will have wide reaching impact throughout the Performance Directorate, developing the use and integration of data driven intelligence to directly influence decision-making, coaching and player development and education programmes with the aim of making the LTA the most respected pathway for player development in the world.
The successful candidate:
will have significant experience in leading a team of Data Scientists, Notational Analysts, PhD staff and external partners in the development of world leading intelligence and insight within High Performance Sport. They will also have experience of managing a department through an evolutionary change in strategic direction.
The role required:
someone who is highly organised with proven experience and expertise in sport or business analysis. They will have excellent communication skills (written and verbal) with outstanding attention to detail and ability to adapt and prioritise workflow to meet the needs of the team.
The job description included these key responsibilities:
Management: Analysis Team, Systems, Processes and Relationships
Delivery: Player and Coach Support, Education
Strategic: Data Science, Data Presentation and Departmental
In November 2017, Canadian Tire Bank advertised for an analyst, sport analytics post. The advert was:
Position Summary
Canadian Tire Bank (CTB) has partnered with Own the Podium (OTP) and the Canadian Olympic Committee (COC) to provide advanced Sports Analytics for Canada’s athletes. CTB is looking for talented individuals to help leverage analytic insights to support Canadian athletes at upcoming Olympic events. This position will report to the Manager of Sports Analytics. Primary responsibilities for the position of Analyst, Sports Analytics will focus on analysis of sports performance data, interpretation of athlete performance through the creation of statistical models and relevant metrics. The position also requires research of sport-specific details and impacts on analyses, creation and validation of datasets and the creation of athlete development tools to leverage analytical results.
Position Opportunities
The Sports Analytics team at CTB is a new, exciting and unique opportunity to support Canada’s Olympic effort. Analysts will apply their analytical and modeling skills to athletic performance data and provide insights to Own the Podium and the COC. Analysts will develop an understanding for performance-based milestones for Canada’s Olympic athletes and how these milestones are produced. As a team member of Sports Analytics, you will have the opportunity to create interactive tools driven by analytical results to assist Canada’s athletes own the podium.
Responsibilities
Qualifications
In January 2018, a professional sports team in England advertised for an SQL/R- Insights Analyst. The advert included this information:
This is an outstanding opportunity to join a leading sports team as an Analyst in their growing analytics division. You will be coming in at a lead level, playing a critical role delivering insight on player performance and success. You will have the chance to work in a fun, ambitious and fast paced environment, building on your technical skills, whilst working with senior stakeholders.
SQL/R - INSIGHT ANALYST - WHAT TO EXPECT
YOUR SKILLS AND EXPERIENCE
Catapult Sports advertised for a data scientist in January 2018. The advertisement contained this information:
COMPANY SUMMARY
Catapult empowers elite coaches globally with scientifically-validated metrics for the advancement of athlete performance. The company engineers wearable technology that provides objective information behind athlete risk, readiness and return to play. Born out of the Australian Institute of Sport (AIS) and a scientific research organization, Catapult now works with over 1250 elite teams and institutes around the world and is based in Australia, the US and the UK.
We offer software, analytics and services that enable sports organizations at all levels to better scout, recruit, teach and win. Our products can be found internationally at practice facilities and arenas, in meeting rooms and on the road, serving premier teams in the NFL, NBA, NHL, MLS, NCAA and more.
At the heart of our continued growth and success is our employees. Our experienced team, comprised of the industry's brightest minds, is equally as passionate and competitive as the organizations we are proud to call our partners.
POSITION SUMMARY
The purpose of this role is to create and deliver innovative solutions in how data shapes athlete performance. The role will complement our strong data science skills in data visualization, machine learning and applied sport science with a focus on a software engineering background.
The role will work closely with the relevant sports scientist who will define the problem and collect the data. Following the initial analyses, the solutions will then be prototyped and tested. Once fully validated, these solutions will be implemented in our real-time firmware or software applications which sit in our technology. Initial analyses and prototyping of solutions may be conducted using R with the final code to be written in C++ or python.
ESSENTIAL DUTIES
DESIRED SKILLS AND EXPERIENCE
Arsenal Football Club advertised for a data scientist in February 2018. The position description was:
JOB PURPOSE
To work as a data scientist at our London Colney training centre. Main duties will be analysing data from tracking systems, GPS training data and an increasing number of wearables and diagnostic technologies to improve injury prevention and performance optimization. The role will work directly with our sports science department as well as our analytics group.
KEY RESPONSIBILITIES
Statistics
Modelling
Data cleaning and maintenance
Visualizations and reporting
MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION
Education/Qualifications/Training:
Abilities/Skills/Knowledge:
JOB EVALUATION FACTORS - (examples of)
1. Complexity and decision making
2. Delivering results - commercial awareness, business and strategic impact
3. Freedom to act and accountability
4. Networks, Relationships and Teams
In March 2018, UK Sport advertised for a junior sport intelligence analyst. The advertisement:
The Junior Sport Intelligence Analyst will:
• Support the Analysis team on the development and maintenance of analysis, results interpretation and reporting, to ensure the Performance Directorate can reliably monitor World Class Programmes (WCP) and their competitors and enable UK Sport and Sports to make better informed decisions.
We are looking for someone who has the following skills/experience:
• Support the delivery of Sport Intelligence (SI) outputs and models through the creation and automation of reports and dashboards
• Liaise with BI developer to ensure that data for outputs is robust and clear
• Support the delivery of statistical research projects including the parameterisation of problems, methods of analysis, description and interpretation of results.
• Ensure that analysis is understood by both internal and external stakeholders. Deliver post analysis presentations to ensure clarity to stakeholders
• Report project outcomes in a meaningful and useful manner to relevant stakeholders. This will include identifying significant trends and factors with predictive validity and relationships between them, related to athlete development and progression.
• Work with the other Sport Intelligence team members on the design and management of methods for reliable data collection, manipulation and presentation from a range of fields such as competition results, athlete demographics, athlete training data, injury surveillance, and management accounts.
• Support projects to develop the analytical capability of WCP by consulting, solving and implement solutions using best practice analytical and management techniques.
• Proactively contribute to the development of Sport Intelligence strategy to objectively monitor WCPs and international high performance environments.
• Support the analytical team’s strategy by developing and maintaining documentation such as project trackers, assumptions logs and quality assurance for own work.
• Help the Sport intelligence team guide and advise GB High Performance staff in the use of data and analysis.
In April 2018, the University of Michigan advertised a research fellowship opportunity. The advertisement for the position was:
At the University of Michigan (UM), the Exercise and Sport Science Initiative (ESSI: www.essi.umich.edu) in partnership with UM Athletics seeks a highly motivated postdoctoral research fellow to focus on sport and performance data analytics development and integration.
Responsibilities
Responsibilities will include but are not limited to:
Required Qualifications
Additional Information
The Postdoctoral Research Fellow will be appointed in 1 year increments. Funding for a 1-year postdoctoral fellow position is immediately available, with the potential to extend the appointment for a second year, depending on availability of funds and performance in the first year. The decision to extend for a second year will be made six months into the first year of funding.
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Benjamin Alamar & Vijay Mehrotra (2011b). Sports analytics, Part 2. Analytics blog post, 7 November.
Benjamin Alamar & Vijay Merrotra (2012). Analytics and sports, Part 3. Analytics blog post, 7 March.
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Michael Lewis (2016b). Understanding the Organization - Part 2.
Michael Lewis (2016c). Questioning the Value of Analytics - Part 3
Michael Lewis (2016d). A Quick Example of the Limitations of Analytics - Part 3.1
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Photo Credit
Cheltenham Ladies' College c. 1921 (Keith Lyons, CC BY 4.0).