Market Profile Theorems, Inc.

Market Profile Theorems, Inc. (MPT) is an independent research firm providing equities analysis to money managers and institutional investors. MPT hired Sprung PR to publicize the firm's research results in July 2002, capitalizing on the media's favorable attention to independent research firms as investment banks came under fire for alleged conflicts of interest. The "hot news" has streamed from MPT's tracking of insider trading data -- and its finding that insiders across the stock market have turned bullish on their own stock just when the market is bleakest. Foregrounding variations on the theme in weekly email bulletins, we obtained coverage for MPT in BusinessWeek, Fortune, Forbes, Barron's, the Wall Street Journal, USA Today, Washington Post, LA Times, Chicago Tribune, Investor's Business Daily, Investment Dealer's Digest, Investment News, Dow Jones, the AP, Knight-Ridder, Marketwatch, thestreet.com, wired.com, fool.com and many other publications -- all in less than 4 months. . This coverage included stand-alone profiles in Fortune and BusinessWeek, both of which have subsequently included MPT in their yearly roundups of experts' market forecasts. MPT also became (and remains) a regular source for the Dow Jones Insider Report, which appears weekly in the Wall Street Journal. The firm's research director and principal also appeared on CNBC's Power Lunch, Street Sweep, and Wake-up Call, Fox's Your World with Neil Cavuto, CNN's Lou Dobbs and Money Gang, and Bloomberg Morning Markets.