Accion

Accion, a pioneer and leader in global microfinance, has helped build 62 microfinance institutions in 31 countries reach millions of clients on four continents over the last 50 years. Sprung PR has helped promote Accion initiatives and ideas since 2002. Our work has yielded in-depth coverage and interviews with firm leaders in publications including The New York Times, Financial Times, Wall Street Journal, Globe & Mail, Time, Economist, BusinessWeek, Forbes, and Fast Company. Recently, as Accion has taken major equity stakes or wholly financed new microfinance ventures in Asia, Africa and Latin America,  these initiatives have been covered in outlets including Dow Jones, People's Daily and China Daily, Forbes.com, The Washington Post, The Deal, PE Hub, VCCircle, Telecompaper, ITWeb, and BNAmericas. We have also enhanced Accion's thought leadership by placing bylines in publications including New York Times Dealbook, Forbes.com, Marketwatch, and American Banker, as well as letters in The New York Times, Boston Globe, and BusinessWeek (see examples on the bylined articles page). In addition, we have helped with the development and promotion through social media of a regular Huffington Post column by Elisabeth Rhyne, director of Accion's Center for Financial Inclusion. More broadly, we have helped Accion engage with the microfinance and development community and interested journalists on Twitter and in other social media.