BNY Securities Group

BNY ConvergEx, an agency brokerage, research and financial services provider spun off from The Bank of New York, provides institutions, broker-dealers and corporations with a broadly diversified suite of services in trade execution, commission management, independent research, securities clearing and financial services outsourcing. In December 2003, ConvergEx predecessor BNY Securities Group hired Sprung PR not only to publicize the Group's new product and corporate news but to help position the Group as a forceful advocate for the interests of independent equity research providers. Through a series of rapid response bulletins alerting media to various regulatory and policy developments affecting the payment channels for equity research, Sprung PR helped establish BNYSG executives as consistent 'go-to' sources on these issues for reporters at The Wall Street Journal, The Financial Times, the major newswires, and a broad range of financial trade publications in including Investment Dealers' Digest, Wall Street Letter, Ignites, Money Management Executive, Pensions & Investments, Trader's Magazine, Hedgeworld, Fund Action, American Banker, Wall Street & Technology, InvestmentNews and others.