Yet Another Mail Merge becomes the Top Google Sheets add-on!

Post date: Jan 18, 2018 4:16:55 PM

We are excited to announce that Yet Another Mail Merge (YAMM) has become the #1 Google Sheets add-on with the highest number of users (880,000+ installations). YAMM, the top mail merge tool for Gmail users, becomes the most installed add-on in Google add-on store, overtaking Flubaroo, the free assignment grading tool used by many teachers.

From being shared as a free script in 2011, YAMM's journey has come a long way now, to reach its position as the top add-on of Google Sheets. A big thanks to the users of YAMM who helped in shaping it to become a simple yet complete mail merge tool for Gmail users!

YAMM stays as a favorite add-on for its users and much regarded for its email deliverability to recipients’ inboxes and affordability. YAMM has a rich user base of 9800+ companies, including Airbnb, Uber, Motorola, Harvard University and Groupon and many Gmail/G Suite users.

Siftery, the leading product discovery and recommendation platform, announces YAMM as the Top Product by Market Share in Email Marketing Platforms category.

Siftery also finds that:

• • Marketing/CRM teams of 25% of Unicorns companies use YAMM

  • 40% on the B2B Unicorns companies use YAMM

  • YAMM is used by 36% of US Universities

  • YAMM is most popular within SMB & Startups

And here is a little history of how YAMM got shaped over the years:

• • Sep 2011: Yet Another Mail Merge (YAMM) was shared as a script, to the fellow developers of Google Apps Script community

  • Mar 2014: YAMM was one of the first add-ons that got launched in Google’s add-on store

  • Aug 2014: Availability of YAMM’s premium (paid) version

  • Sep 2014: Availability of Email Tracking

  • Oct 2014: Added ability to send transactional/trigger based emails (example: purchase confirmation emails with invoices as attachments)

  • May 2015: Added Real-time reporting of Email Opens and Open Rates

  • Nov 2015: Introduction of YAMM’s Referral program

  • Dec 2015: Added Follow-up feature (Segment your list of recipients to send follow-up emails)

  • Feb 2016: Campaign Scheduling

  • May 2016: Real-time reporting of Email Clicks, Bounces and Unsubscribes & tracking reports

  • Apr 2017: YAMM Polls - ability to send short surveys ; Real-time response rate tracking

  • Dec 2017: Improved handling of unsubscriptions

  • Dec 2017: New matching system to send personalized attachments

With this success and the continued confidence shown by our valued users, YAMM is set towards the next milestone of reaching 1 million users soon!