CV-Eva
Name：任云莲Eva Gender：女Female Mail： renyunlian@gmail.com Mobile： 18601150365
简 历
职业概况：
——超过12年的营销实战与管理工作经验，良好的归零心态、创新意识和学习能力。
——2+年4A广告作业，学习并掌握品牌传播与市场推广知识，根基扎实；
——8+年销售与市场工作实践，策划多款新品上市、区域推广、组织并实施多项产品促销；进行产品管理、渠道规划、客户管理、办事处建设、GC两网运营商合作等，经验丰富；
——2+年营销团队的协调管理，协助总经理管理和运营全国30个分公司市场与销售工作，对内外关系协调、资源整合、系统宏观地推进项目实施；
工作经历：
（一）2011年9月20日至今 摩托罗拉移动技术（中国）有限公司（中央市场部）
GTM渠道市场经理
关键产品：ME865、XT910\MAXX、XT535、XT550、XT760、XT885等新品
关键词：新品上市、渠道沟通、线上/线下推广整合、项目策划与管理、季度预算
关键技能：新品上市策划、跨部门沟通协作、销售协同与支持、驱动区域计划与执行
l 新品上市发布与推广
负责公司部分高端智能新品上市前--与产品部、销售及运营、培训部、线上、零售等部门沟通协同，完成新品上市沟通方案；
负责公司产品上市后--促进区域销售的线下资源投放、零售支持、促销策划与跟进等.
l 项目推广
负责MOTO三防智能手机“戴妃系列”“水摩方”5城市20场次巡回路演项目策划与执行;
活动期间戴妃系列手机销量持续增长，并超过上月同期销量106%.
负责MOTO三防智能手机“戴妃系列”与TNF“越野挑战赛”“攀岩电影巡展”等多项目地面合作执行
推进实施各区域MOTO RAZR V“刀锋系列”的区域新品推广计划
l 渠道沟通
前期主要负责国代商之一PTAC的市场计划、资源和人员对接、区域协作等
后期主要负责新结构下的FD产品对应客户产品的沟通合作
（二）2007年9月3日2011年7月31日 深圳市天音通信发展有限公司（北京总部）
（1）苹果事业部 产品经理(2010年12月——2011年7月)
关键产品：iPhone/iPAD及其周边
关键词：签约筹备，合作公告，授权与认证，渠道规划，产品运营，苹果标准化终端作业，ISC项目
关键技能：苹果产品运营、销售预测/计划与达成、新的运营模式和运作体系建设，跨平台项目推进实施
l 厂商关系、资源争取
深入参与公司分销签约、熟悉整个苹果中国分销体系的建设、零售渠道规划、门店授权体系等；
沟通苹果厂家，制定年度、季度、月度销售计划与考核指标、根据产品配比争取货源。
l 产品运营管理
前段沟通区域零售客户认证门店运营标准、销售计划与达成、ISC培训目标、实施与改善等；
后端沟通公司内部培训、财务、物流、IT等支持部门，快速构建适应苹果销售的销售模式。
以上流程建设6个月趋于成熟，并实现月销超过10万台的目标。
l 渠道/客户/门店管理
深入了解苹果终端零售作业理念与规范，并行与联通运营商的客户和门店管理；
分阶段推进与苹果分销“千店计划”相适应的销售规模，并不断充实和完善“苹果化”作业。
（2）品牌市场部（NOKIA & MOTO）市场推广经理（2007年9月——2010年11月）
关键产品：MOTO：XT806/XT502、TD MT 710、A1800、A1600/金、A1200/A1210、V8-2G、V998、等；
NOKIA：N97mini、N96、N78、N95、N93i、N1200、E62、N5610等
关键词：合作伙伴业务，厂商关系、产品策略、新品上市推广案、消费者调研与行业分析、渠道与终端管理关键技能：良好的行业触觉和敏锐度，方案策划与实施，团队协作，客户开发，演示，商务解决方案，多任务交叉作业，较强的规划组织、沟通协调和管理能力。
l 直接合作伙伴业务管理
MOTO/ Nokia中央和大区厂家关键人员及合作伙伴关系建设、资源整合；
运营商、第三方供应商管理、媒介代理、广告商的合作与管理；
保持与公司内部产品部/终端管理部，采购部评审组，财务物流等相关职能模块的项目合作，并促成目标达成。
l 新品上市市场推广管理
组织新品上市调研，整合厂家资源、制定新品推广策略、行动计划及项目预算；
与厂家/广告公司/品牌部协作，全面负责新品上市推广总纲与执行细案；与新品相关的媒介规划与建议；终端执行建议；销售代理（促销员）管理建议；等。
l 产品月度市场推广方案的制定与区域管理执行
与产品部沟通协作、制定所负责品牌月度市场费用总预算与推广方案；
市场资源（物料、礼品等）创意设计与制作跟进，确保推广方案及时有效执行；
与终端管理部相关职能模块协作，共同推进问题产品销售促销解决方案。
跟进关键产品（含竞品）Sell out销售走势，及时制定改进措施；等。
l 调研、培训、系统建设与技能提升
多品牌新市场整合运营模块与流程建设；
跟进终端信息反馈需求、保持对重点产品及竞品市场动态的及时追踪；
提报《重点产品市场竞争月度分析报告》
主力参与“中高端产品推广模版”与“产品手册”制作推广；
分公司市场推广技能培训支持和指导；等。
(三) 2005年6月1日－2007年3月31日 日电通讯（中国）有限公司
NEC副总裁助理
NEC市场营销部总经理助理
● 营销计划管理
协助两任总经理（Seth Du/Felix Guo）管理5个大区月目标达成情况，参与超过20款产品的销售辅助推进、考核等；参与每月重要产品会议与销售研讨，并深入北京、上海、广州、浙江、湖南、四川、重庆、山西等省市终门店端巡访；
l 专卖店项管理
负责NEC专卖店管理：直接管理北京2家河北1家和全国10家以上加盟专营店；包括其销售计划、进货与盘存、成本核算、店经理考核与促销员培训；配件供应商管理等；
l 商务项目管理
推进本部门商务项目的改善，对接总部商务7人和区域30位商务助理，进行商务的规范性培训与测试，规范合同管理与订单处理，并直线对接区域紧急事务协调；较大幅度的提升商务工作效率；
l 综合行政管理
协助总经理完善本部门资源整合与人事协调；重新制定并三次修订费用管理规定；制定 并管理每月超过150万的销售费用预算，逐月达成减员增效目标。并在公司退市后协助总经理稳定局势，妥善完成后期的人事更新、资产清理、行政移交等各项工作；受到公司HR的肯定。
(四) 2000年11月14日－2005年5月31日 深圳市天音通信发展有限公司
北京CDMA HQ
l 04年3月－05年5月 CDMA事业部 Samsung产品推广经理
——担纲三星CDMA619、699和旗舰产品M339和E159新品上市策划与市场全国推广工作；
——策划并组织实施x619“体验show”；联合轻骑兵品牌音响强势促销；
——策划并组织实施x699“锐影show”；在全国100家核心终端搭建“微型摄影棚”和柜台“缩微场景”陈列，连同M339创意被载入合作广告公司对外广告案例宣传画册；
——策划并组织实施M399的“320万象素”超大模型有声体验式推广；并为后来跟进产品效仿；
——策划前期E159旋转手机的广告创意：首开横式黑版“胶片式”海报的先河；
——撰写新品上市指引系列指引；并成为后期其他产品操作模版；
——因CDMA高端机的终端市场推广效果显著，且达成销量目标，获得韩国总部肯定和嘉奖。
广州分公司
l 02年9月－04年3月 市场经理
——全面管理分公司每月20万以上市场基金和各项促销资源，管理120人以上促销队伍，管理从设计、制作到印刷、展览等10家以上供应商；同时负责分公司20款以上产品的市场推广实施；并成为全国样本市场，分公司历月销量稳步全国前三。
——配合分总建设分公司下属广州市区与外埠共8个办事处，并深入各办事处培训市场助理，指导市场基础建设和对应客户市场资源配置与目标达成；
——独立策划并组织实施公司MOTO A760/290麓湖高尔夫球会，以较小成本的成功发布获得南区MOTO市场肯定；京瓷660上市“邂逅经典”发布会成功；MOTO 878“Face”夜场推广show;索爱628推广前期方案策划等等；
——MOTO289“飓风行动”移动运营商合作实现全国销量竞赛第三等；
——《市场助理培训教案》经深圳总部市场部被全国推广；
——《市场经理职位评价体系》经深圳总部HR推广至全国；
——获2003年天音通信南区优秀市场经理。
l 02年1月－02年8月 产品主任
——负责阿尔卡特产品OT310/512/OT715等的广州上市发布与分公司销售政策；重新规划了广州君临、一号通、龙粤等KA客户与外埠大南海大昌、佛山佳讯等核心渠道并提供个性化销售激励；
——对接阿尔卡特南区市场并有良好厂家合作口碑；
——厂家南区和天音深圳总部的市场推广措施和产品价格调整以及激励模式等均参考广州模式。
——其间2个月销量全国第二；6个月销量全国第一；
——获得2002年阿尔卡特优秀产品专员称号。
l 01年7月－01年12月 市场助理
——协助市场经理筹划分公司市场基金和方案实施；培养促销队伍；配合销售达成销售目标；
——其间参与天音公司有名的“MOTO V998深海行动”和“蓝色风暴”等经典促销案例。
l 00年11月－01年6月 客户主任
——负责广州邦讯科技和润讯两大公司的手机销售与市场推广；
——深入广州邦讯科技10家以上商场专柜的改善终端陈列和沟通促销员；客情良好并提出过“售后进驻专柜”；改“商场订单要货”为“商务数据补货”等合理措施并被采纳，屡次超额完成月任务；
——顺利完成润讯公司重组后的尾款回收等善后处理。
——负责第一期“MOTO城”的销售对接与回款；
——第一个月试用期即获得总经理(陶红根)特别奖。
(五) 1998年7月－2000年10月 重庆金朝广告&今天广告（4A）公司
l AE ——负责广东科龙、美的和青岛海尔等电器品牌的重庆区域市场的推广，并曾深入万县等二级市场开展终端工作；协同客户完成季节性促销广告计划与销售目标；
l 媒介——曾深入重庆市地县和广东珠三角进行媒体拜访，并提交媒介分析与媒体购买方案；
l 文案——为重庆中天广场开业庆典撰稿；
为重庆力帆摩托轰达动力撰稿并曾向尹明善总经理提案并通过；
为重庆南方房地产装修板块项目撰写影视文案，采纳于重庆电视台都市生活频道。
能力与素质：
² 创新思维——不墨守成规，敢于挑战固有模式；思维活跃，喜欢创新，创造性解决问题。
² 文字撰稿能力——广告文案、公文撰写、法律文书等；如起草合同，发布部门通稿；和多次代表本部门撰文并进言总裁等；知晓分寸并熟悉衍生词汇。
² 沟通协调能力——多项目组织与协调，能就多产品、多项目、多项交叉事务的跨部门合作；善于团队中的沟通和协作，协调各方关系和资源达成目标。
² 市场推广之系统运作能力——涉及消费者调研、产品定位、价格与通路管理、上市规划、终端推广、促销培训、目标分解与达成数据统计与分析、成本控制与绩效考核、危机公关处理等等。
² 学习能力——热爱互联网，熟练运用现代办公软件和各种网络工具；涉猎广泛并对与市场传媒、财经IT等行业兴趣浓厚；渴望新鲜事物并不断吸取之。积极追求个人的知识架构更新与完善。
² 自我管理能力——能承受并消解压力；主动、乐观、自律、有严谨负责的工作态度和较强的执行力。
教育背景：
1996－1998 重庆西南政法大学 经济法专业
2003－2006 广州中山大学 法律本科
1999－2006 接受各项市场、广告传媒 、销售管理、渠道建设等多项专业培训并结合实践掌握相关技能
性格与爱好：
诚实乐观，充满活力、独立，善于学习，对科技新知敏感和兴趣，
富于团队协作精神。 激励与自我创新能力，善于管理和享受快速发展的创造性的解决方案。
喜欢音乐，写作，阅读，喜欢在线生活；
IOS& Android深度用户，乐于探索与分享。
CV
§Professional Experiences Summary
Over 12 years experiences in sales, marketing and management. I would like to catch the new challenge!
——2+ years experiences in 4A advertising；
——8+ years rich experiences in marketing & sales, including new product launch, product planning, channel management, customer management; integrated marketing management, direct marketing, experience in cooperation with CMCC & Unicom , etc；
——2+ year experience in assisting VP&GM, managing sales teams in 30 offices, coordinating internal and external relationship and resource, put the project into execution；
§Work Experiences
（一） 09/2011~ till now Motorola Mobolity Technologies(china）Co.,Ltd
Channel Marketing Manager in GTW Division
Key products: ME865, XT910 \ MAXX, XT535, XT550, XT760, XT885 and other new products
Keywords: New Product launch, channels communication, ATL/BTL integration, project planning and management, the quarterly budget.
Key Skills: New Product planning, inter-departmental communication and coordination, sales collaboration and support, driver of regional planning and execution
l New Products Launch and promotion
Before Launch-Communicate with the product department, sales and operations, training department, ATL, retail and other departments; complete the Launch Deck.
After Launch-Communicate with regions to promote new products sales & marketing ,BTL resources allocation, retail support, marketing planning and follow-up.
l Project Management
Responsible for the MOTO Defy "water park campaign” at 5Cities 20 roadshows project planning and execution；Sales impact: Defy sales continued to grow, with the previous month increased by 106%.
Responsible for cooperation of the MOTO Defy & The North Face -reel rock project;
Responsible for MOTO RAZR V regional new products promotion.
l Channels Communication
Early is mainly responsible for the ND- PTAC market programs,
Latter is mainly responsible for the FD products co-operation.
（二） 07/2007-07/2011 Shenzhen Telling Telecom Development Co., Ltd(Beijing Head Office)
（1）Apple Product Manager(Decmber,2010 –July,2011)
Key products: iPhone / iPAD and surrounding
Key words: contract preparation, cooperation notice, authorization and authentication, channel planning, product operations, terminal operations with Apple Standardization, ISC project;
Key Skills: Apple products, operations, sales forecast / planning, and build a new business model and operation system, cross-platform project to promote and implementation.
l Apple.,Ltd Cooperation and Relationships
Deeply involved in the distribution contract, familiar with the construction of the Apple China's distribution system, retail channel planning, store authorization system;
Communicate with the Apple factory, management of annual/quarterly/ monthly sales forecast with indicators to develop sales plan and product ratio, and fight for supply.
l Product Operations Management
The external management of regional retail client certified-store operating standards, sales plans and reach; ISC project, etc;
The internal management of working with the training, finance, logistics, IT and other support departments to quickly establish a sales model to adapt to Apple's sales.
Construction the processes to mature within 6 months, and to achieve monthly sales target of more than 100,000 units.
l The Channel / Client / Store Management
Depth understanding of the concept and specifications of Apple retail operations, parallel with the Unicom operator customers and stores management;
The phased promote the distribution and Apple "thousands of stores plans” to adapt to the scale of sales, and continue to enrich and improve the operations of the Apple.
（2）Marketing Manager for Nokia & Motorola (September,2007 – Decmber,2010)
Key Products: MOTO XT806/XT502 TD MT 710、A1800、A1600/Glod、A1200/A1210、V8-2G、E8 、V998、T7689 etc. NOKIA：N97/mini、N96、N78、N95、N93i、N1200、E62、N5610 etc.
Key Words: Cooperation with Manufacturers, Product Strategy & Marketing Strategy, New Product Launch Program, Sales Channel and Sales Terminal Management.
Key Skills：Strategic planning and execution, team building, account development, presentations, business solutions, multi-task management, planning and organization, and new business development. Including 9+ years of demonstrated sales management experience. And strong planning, organizational, communication, sales management and leadership skills.
Responsibilities:
l Direct management of business partners
lMOTO Nokia central and regional manufacturers key personnel and partnership building, resource integration; Carrie，Third-party supplier management, media agencies, advertisers cooperation and management; Maintain internal and Products Division / Department of terminal management, procurement assessment of the group, the financial logistics, and other related functions module cooperation in matters of day-to-day work, and lead to a goal.
l New Product Launch Management
lNew listing research organizations, manufacturers integrate resources to develop new promotional strategies, action plans and project budgets; And manufacturers / advertising company / brand collaboration with the Department, has overall responsibility for promoting new products listed with the Executive Master of Fine; associated with the new media planning and recommendations; terminal implementation of the recommendations; sales agents management proposals, and so on.
l Monthly product marketing programme development and implementation of management
lCommunication and collaboration products, developed by the brand responsible for the monthly cost of the total budget and market promotion programmes; Market resources (materials, gifts, etc.) creative design and production of up to ensure that the promotion of effective and timely implementation of the programme; And terminal management module of the relevant functional cooperation, jointly push forward the issue of product sales promotions solutions. Follow up on key products (including competing products) Sell out sales momentum, improving the timely development of measures and so on.
l Dynamic Marketing Research, Training Activities and skills upgrading
lFollow-up terminal feedback demand and maintain the focus of competing products and market dynamics for the timely follow-up; To "focus on product market competition monthly analysis report"
lThe main force participation "in the high-end products to promote template" and "Manual" to promote the production; Branch marketing skills training support and guidance, and so on.
（三）06/2005-03/2007 NEC Telecommunications (China) Co., Ltd
Assistant of VP&G.M (Mobile Terminals Sales& Marketing Division)
l Marketing Management
Assisted VP&GM to manage 30 offices in five regions, to handle 20 products’ marketing planning and evaluate the Vol. 1.5Million monthly sales target; participated in sales plan meeting and product launch meeting, visited distributors and terminal market in Beijing, Shanghai, Guangzhou, Sichuan etc;
l NEC Specialty Shops Management
Managed NEC specialty shops (1 in Beijing, 2 in Hebei, 10+ franchiser shops) which was including sales planning, inventory, cost control, counterjumpers training and evaluation, vendor management.
l Order Admin. Management
Handled and assisted the projects in OA team’s management, OA procedure management, training, evaluation and enhanced efficiency.
l Administration Management
Assisted VP&GM manage human resource and daily administration. Set up the rules of sales expense, managed RMB1.5Million monthly sales expense budget and controlled the cost within the budget; Participated in internal and external coordination and management.
（四）11/2000-05/2005 Shenzhen Telling Telecom Development Co., Ltd
(Telling is a best distributor of Samsung /Motorola/Nokia/Sony Ericsson in china.)
Beijing CDMA Headquarter
l Samsung Brand Manager 03/2004-05/2005
——Handled Samsung CDMA X619&X699, M339&E159’s new product launch, positioning, creative design in promotion, AD and national-wide marketing promotion project .
——Managed “X619 Experience Show” and cooperated with “Hussar” acoustics to do promotion .
——Managed “X699 Photo Show”, build the “ Micro-photo Studio” and counter’s display in 100 core shops.
——Managed “M399 3.2Mn Pixel Experience Show”, which was imitated by the following products.
——Created E159 advertisement’s originality, which became the first “Black Film Poster” in the market.
——“X699 Photo Show” and “M399 3.2Mn Pixel Experience Show” were taken as the successful cases by the AD. Company in the promotion book.
——Wrote the new product launch guide and became the operation model for the other products.
——Did a successful terminal marketing on Samsung CDMA products and achieved the sales target, which were awarded by Korean Samsung Headquarter.
Guangzhou Branch
l Marketing Manager 09/2002 –3/2004
——Managed RMB200K monthly marketing budget and promotion resources; Managed 120+ promoters, 10+ vendors including design, printing and exhibition; handled 20+ products marketing promotion plan;
——Administration and team-work project: Managed the planning and implementation of city office setting up project; Set up 8 city offices for the Guangzhou branch.
——Managed new products launch: Such as Moto A760/290 LuHu Golf meeting within the low cost, Moto 878 “Face” Night Club Show, Sony Ericsson 628 promotion plan, KYOCERA 660 “Date Classical” launch meeting etc;
——Achieved No.3 of sales volume in Moto289”Cyclone Action” in cooperation with CMCC;
——《Marketing Assistant Training Program》was introduced to the other branches by Marketing Dept..
——《Marketing Manager Evaluation System》was introduced to the other branches by HR Dept.;
——Won the honor “Superexcellent Marketing Manager” in South Region in 2003.
l Product Supervisor 01/2002-08/2002
——Managed Alcatel OT310/512/715.etc product launch and sales policy in Guangzhou Branch. Set up the KA channel in Guangzhou and Foshan, and operate the sales incentive system.
——Communicated and cooperated with Alcatel’s south region, which got a good reputation in Alcatel.
——The operational model in promotion, pricing and incentive were taken as the good sample by Alcatel’s South Regional and Telling’s headquarter in Shenzhen.
——Sales results ranked No.1 for 6 months and ranked No.2 for 2 months national-wide.
——Won the honor “Superexcellent Alcatel Product Specialist” in the South Region in 2002
l Marketing Assistant 07/2001－12/2001
——Assisted manager to plan marketing budget and strategy, trained promoters and achieved sales target.
——Participated in “MOTO V998 Ocean Action ”and “Blue Storm” promotion cases.
l Client Supervisor 11/2000－06/2001
——Handled mobiles sales and marketing tasks in two local distributors;
——Improved the retails shoppes display and communicated with the promoters; Improved the after-sales service in more than 10 retail shoppes in Guangzhou through some effectual advices.
——Handled the sales target in the first time of “ Motorola City”.
——Gained the GM’s special encouragement in the first months.
（五）08/1998-10/2000 Chongqing Today /Golden stone Ad., Ltd
l AE —Managed the marketing and terminal promotion cases and projects for: MD (MeiDi), Kelon, and Haier. Etc in Chongqing’s markets；Assisted customers to finish the Ad. Plan and sales target.
l Media Buyer —Went to Chongqing and tier 2-3 cities, and Guangdong Pearl Delta area to visit media companies, did media research, analysis and media purchase plan.
l Copywriter — Copywriter for Chongqing ZhongTian Plaza’s opening ceremony、Chongqing LiFan Moto 、Chongqing South Estate which was adopted by Chongqing TV city channel.
§ Education Background
1996-1998 Southwest University of Politics and Law (Chongqing) –Major in Commercial Law
2002-2006 Zhongshan University (Guangzhou) –the Bachelor degree course in Commercial Law
1998-2006 Professional Training-Advertisement & Media basic theory/Sales& Marketing/A broker certificate
§ Personalities and Hobbies
² Honest, optimistic, energetic and independently; a fast learner, have great interest in new tech, team work spirit;
² Motivate and creative with the ability to self-manage and enjoy in quickly developing creative solutions;
² Like music, writing, reading, travel and live on the internet.
² IOS & Androidthe depth of the user.