Bowel Screening
The NHS national bowel screen campaign has been launched
20 Feb 2023
The new NHS campaign urges people to use their bowel cancer home testing kit and aims to increase uptake of the home testing kit to ensure more people are diagnosed with bowel cancer at the earliest stage, when they’re nine times more likely to survive.
The campaign will highlight how quick and convenient it is to complete the test with the advert showing a man joyfully running around his house with toilet roll before completing the test. The ad ends by saying: “Put it by the loo. Don’t put it off."
People aged 60 to 74 years who are registered with a GP practice and lives in England are automatically sent a FIT kit every two years. As part of plans to lower the age of people that receive the test to age 50 by 2025, 56-year-olds are sent the test kit and it is currently being rolled out to 58-year-olds.
Please find link to NEL's cancer alliance website which announces the launch of the campaign.
The national campaign videos to our YouTube channel:
https://youtube.com/shorts/_ESP6fyiuOo?feature=share
https://youtube.com/shorts/zlCdFNwXILQ?feature=share
https://youtube.com/shorts/xfG5EAkOt3g?feature=share
The comms toolkit is attached and all assets can be downloaded from this link: https://campaignresources.dhsc.gov.uk/campaigns/bowel-cancer-screening/
People concerned that they may have missed their invitation or have lost or thrown away their kit can call the free bowel cancer screening helpline for advice on 0800 707 60 60. Information on bowel cancer and the screening programme can be found at: nhs.uk/bowel-screening
Please click this link to access the HUHY BOWEL CANCER SCREENING TOOLKIT