20: Experimental Design

"The fundamental principle of science, the definition almost, is this: the sole test of the validity of any idea is experiment." - Richard Feynman."All experiments are designed experiments; unfortunately, some of them are poorly designed" - Douglas Montgomery."If you’re trying to establish cause-and-effect relationships, do try to do so with a properly designed experiment." - Robert Hooke.

Lecture outline: how to build valid experimental designs?


1. Design of experiments (DoE): motivation, history and basic designs

Science, causality, and experiments

Where are designed experiments used? (mainly in agriculture, industry, and quality control; great diversity in application areas)

Importance of using designed experiments

Hypothesis testing and design of experiments.

Some basic experimental designs (Edison’s trial and error method; one-factor-at-a-time (OFAT) designs; Fisher’s factorial designs;

2. BoE basic terminology

Factors (predictor); levels (treatments); experimental unit; replication; interaction; blocking.

Fisher proposed DoE fundamentals: Factorial principle; Blocking; Randomization; Replication.

Common errors of DoE

Example: Design of experiment of the ‘best’ paper helicopter.

Primary reference for this lecture:

“The Art of Computer Systems Performance Analysis: Techniques for Experimental Design, Measurement, Simulation, and Modeling” by Raj Jain; Chapter 16: “Introduction to Experimental Design”.

Secondary references for this lecture:

1. “Cartoon Guide to Statistics” by Larry Gonick; Chapter 10: “Experimental Design”

2. “A First Course in Design and Analysis of Experiments” by Gary Oelhert; Chapter 1: “Introduction”

3. "Modern Engineering Statistics", by Ryan.