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Seo Hyun-jin

Seo Hyun-jin (born February 27, 1985) is a South Korean actress and singer.

Seo debuted as the main vocalist of South Korean girl group, M.I.L.K in 2001 and continued until the group disbanded in 2003.

She contributed songs as a solo artist after the group disbandment before she transitioned into acting in 2006.

Seo made her acting debut in the musical The Sound of Music (2006) then followed by appearances in several television series and film.

She is best known for her leading roles as Oh Hae-young (soil) in the romantic comedy TV series Another Miss Oh (2016), which gained her wider recognition, medical melodrama Dr.

Romantic (2016–2017) and romance dramas Temperature of Love (2017) and The Beauty Inside (2018).

Seo was born on February 27, 1985 in Dobong District (now Nowon District), Seoul, South Korea.

She was scouted by S.M.

Entertainment and later debuted as the main vocalist of South Korean girl group, M.I.L.K in 2001, under the label subsidiary, SM Entertainment.

However, the group soon fell by the wayside due to fierce competition among manufactured bands, which led to one of the members quitting before they completely disbanded in 2003.

After M.I.L.K.

was dissolved, Seo attended Dongduk Women's University, where she majored in applied musicology to keep her dream of singing career alive.

Seo contributed songs to a few soundtracks and SM Town compilations as a solo artist.

Seo had the chance to perform in her first musical, The Sound of Music in 2006, which she saw as the turning point in her acting career.[2] Supporting roles followed in the period drama Hwang Jini (2006),[3] TV police procedural H.I.T (2007),[4] and the queer film Ashamed (2011).[5] Seo first drew attention for her subtler performance in The Duo (2011), as a neighborhood tomboy who later becomes a gisaeng.[6][7][8] She played her first villain in Feast of the Gods (2012), as an overly ambitious chef caught in a rivalry.[2][9][10] Seo was then cast in leading roles for two historical dramas The King's Daughter, Soo Baek-hyang (2013)[11] and The Three Musketeers (2014).[12] Seo has also frequently appeared in projects directed by her best friend, actress Ku Hye-sun, notably in the short film The Madonna and in the feature film Magic, in which she had her first leading role.[13][14] Seo said the character that most resembled her real-life personality was the foodie freelance writer in Let's Eat 2 (2015), adding that she "didn't realize how much fun shooting a lively and comical drama could be."[15][16] The drama was Seo's first attempt at romantic-comedy genre, in which she got good reviews and it became her career's turning point.[17] Her popularity grew rapidly after the hit romance comedy drama Another Miss Oh (2016), which she starred alongside Eric Mun.

She was praised for her portrayal of such an ordinary and relatable character,[18] and won the Baeksang Arts Award for Best Actress.[19] Later in the same year, she starred in SBS hit medical drama Dr.

Romantic alongside Han Suk-kyu and Yoo Yeon-seok.[20][21] In 2017, Seo starred in the romance television series Temperature of Love penned by Ha Myung-hee.[22] In 2018, Seo was cast in the fantasy melodrama The Beauty Inside which is based on the 2015 romantic comedy film of the same name.

She plays an actress who spends a week out of each month living in someone else's body.[23][24] In 2019, she is set to star in the high school television series Black Dog: Being A Teacher.[25] In 2019, Seo was recognised as an exemplary tax payer by the National Tax Service of South Korea and was named as an honorary ambassador together with Lee Je-hoon.[26]

Lee Seo-jin

Lee Seo-jin (born January 30, 1971) is a South Korean actor and television host.

He is best known for the reality shows Three Meals a Day and Grandpa Over Flowers.

As an actor he came to prominence with his leading roles in the historical dramas Damo (2003), Yi San (2007), Gyebaek (2011), and the contemporary drama Marriage Contract.

Lee Seo-jin made his acting debut in 1999 in the television series House Above the Waves.

After several supporting roles on TV, he rose to fame in the 2003 hit period drama Damo, followed by the also popular contemporary drama Phoenix in 2004.[1][2] Lee then landed his first big screen leading role in the 2005 action blockbuster Shadowless Sword.[3] Lee played a vampire in the cable series Freeze (2006), a gangster in Lovers (2006),[2] and a criminal profiler in Soul (2009).[4][5] But he would become best known for his portrayals of Korean historical characters King Jeongjo of Joseon in Yi San (2007),[6] and General Gyebaek of Baekje in Gyebaek (2011).[7][8] Lee comes from a family with strong ties in the financial sector, and believed to be involved in the banking, transportation and tourism industries, among others.

He has a Business Management degree from the New York University Stern School of Business.

In 2011, Lee joined the company Ask Veritas Assets Management, which specializes in intellectual property and real estate investment.

He was appointed as managing director for the firm's second global contents division.[9][10][11] A regular volunteer of Habitat for Humanity since 2006, he was appointed its Goodwill Ambassador for Korea in 2008.[12][13] Together with the Nippon Foundation and South Korean food franchise Genesis, Lee established the "Let's Tree Fund" in 2010 to conduct reforestation activities.[14] In 2011, Lee joined relief efforts for victims of the Japanese earthquake and tsunami.[15] Like many celebrities, Lee also publicly protested against the forced repatriation of North Korean defectors.[citation needed] Media related to Lee Seo-jin at Wikimedia Commons

Seo Eun-soo

Seo Eun-soo (born Lee Jeong-min on March 2, 1994) is a South Korean actress and model.[2][3]

Seo Ye-ji

Seo Ye-ji (born April 6, 1990) is a South Korean actress.

She began her acting career in the sitcom Potato Star 2013QR3 (2013–2014).

This was followed by major roles in period drama Diary of a Night Watchman (2014) and thriller Last (2015).

Seo played lead roles in fantasy teen series Moorim School: Saga of the Brave (2016), psychological thriller Save Me (2017) and legal thriller Lawless Lawyer (2018).

Seo studied at Youngwon Middle School and Youngshin High School during her early education before leaving for Spain to major in Journalism, with the intention of being a TV news presenter.[1] However, she later became an actress instead after being persuaded by the CEO of her then-management company, Made in Chan Entertainment.

Seo first appeared in an advertisement for SK Telecom and debuted as an actress in the sitcom Potato Star 2013QR3, both in 2013.[2] On January 2020, Seo signed with Gold Medalist along with actors Kim Soo-hyun and Kim Sae-ron.[3][4][5]

Oh Yeon-seo

Oh Yeon-seo (born Oh Haet-nim, (1987-06-22)June 22, 1987), is a South Korean actress and former member of South Korean girl group, LUV.

She is best known for her roles in television dramas My Husband Got a Family (2012), Jang Bo-ri is Here! (2014), Shine or Go Crazy (2015), Come Back Mister (2016), My Sassy Girl (2017), and A Korean Odyssey (2017–2018) Oh was born in Jinju, South Gyeongsang Province and grew up in Changnyeong County.

In the second year of middle school, Oh followed a group of friends to an audition for SM Entertainment, held in Daegu, but was rejected.

However, another company contacted her saying that she had qualified and she moved to Seoul, debuting four months later at the age of 15.[citation needed] Oh was accepted into Anyang Arts High School after her band's disbandment and went on to become an actress.

She changed her name from Haet-nim to Yeon-seo after consulting a shaman with her mother.[1] Oh then entered Dongguk University, joining the theater and film department.[2] Oh Yeon-seo made her entertainment debut in 2002 when she was 15-years-old under her birth name Oh Haet-nim, with the band LUV.

They released their first album, Story, with the singles "Orange Girl" and "I Still Believe in You".[3] The band was short-lived and disbanded six months later due to their low popularity.

Oh then shifted to acting and made her debut appearance in the 2003 drama Sharp, but remained unknown for a long period of time.[4] Though she had a major role in the 2009 film A Blood Pledge,[5] it wasn't until she was cast in the family drama My Husband Got a Family (2012) that she gained minor attention.[4][6] She then joined the popular variety program We Got Married alongside MBLAQ's Lee Joon.[7][8] Towards the end of 2012, Oh was cast in daily drama Here Comes Mr.

Oh where she had her first lead role.[9] In 2013, Oh played a thoracic resident surgeon in medical drama Medical Top Team.[10][11] She was appointed an ambassador for the first annual Animal Film Festival in Suncheon along with Kim Min-joon and Gal So-won to help raise awareness for animal rights and welfare in August.[12] Oh was also appointed a Red Cross Ambassador together with actor Ryu Soo-young.[13] Oh played the lead role of Jang Bo-ri, a compassionate and selfless person, in the highly acclaimed series Jang Bo-ri is Here! (2014).

The drama's ratings peaked at 40.4%, and led to a surge in popularity for Oh.

She had a hard time playing the character as she grew up in Gyeongsang-do but her character had to speak the Jeolla-do dialect, which she had never used in her entire life.[14] In 2015, Oh played Shin Yool, the last princess of Balhae, in the historical drama Shine or Go Crazy, co-starring Jang Hyuk.[15][16] The series was a modest hit, and topped ratings in its timeslot throughout its run.[17] Oh then starred alongside Rain in the SBS drama Please Come Back, Mister, which aired from February to April, 2016.

She played Han Hong-nan, a male character reincarnated in a female's body.

Oh was praised for her chemistry with co-star Lee Ha-nui, whom she has acted with in her previous project Shine or Go Crazy.[18] She also impressed viewers through her comedic portrayal of her masculine role.[19] The same year, she starred in Take Off 2, the sequel to the 2009 movie Take Off where she plays a member of the first South Korean woman's national ice hockey team.[20] In 2017, Oh starred in the historical drama remake of the 2001 box office hit My Sassy Girl alongside Joo Won.[21] In August 2017, Oh signed with new management agency Celltrion Entertainment.[22] The same year, she was cast in tvN's fantasy romantic comedy drama A Korean Odyssey, written by the Hong sisters.[23] In 2018, Oh starred in the film adaptation of the Cheese in the Trap alongside Park Hae-jin, who also played the role of Yoo Jung in the drama.[24][25] In 2019, Oh was cast in the romantic comedy drama Love with Flaws.[26] In October 2019, Oh signed with new agency SidusHQ.[27] On March 29, 2018, it was confirmed that Oh is in a relationship with actor Kim Bum.[28][29][30] However, after a few months of dating they were reported to have parted ways.[31][32]

Seo Woo

Seo Woo (born on July 7, 1985 as Kim Moon-joo) is a South Korean actress.

Her first notable role took place in the film Crush and Blush[1] (2008).

She is best known for her roles in the films Paju and The Housemaid, as well as her roles in the TV dramas Tamra, the Island, Cinderella's Sister and Flames of Desire.[2][3] Seo Woo first became known to the public as the "4D Girl" (wacky girl) in the popular "Ok me wa ka" commercial promoting the Lotte ice cream brand.

After her debut as a supporting actress in the 2007 film My Son, she successfully auditioned and landed the part in the sitcom Kimchi Cheese Smile.

The following year, Seo Woo received her breakout role in the black comedy Crush and Blush.

She received considerable attention and numerous awards for her success in the part.[4][5] In 2009 Seo Woo took on the lead role in the cult favorite Tamra, the Island, a period drama set on Jeju Island.[6][7] She then contributed her vocals to "My Fair Lady," one of the tracks in Lee Seung-hwan's 20th anniversary album Hwantastic Friends.

Seo Woo continued to challenge herself, delivering a much-praised turn in arthouse film Paju,[8][9][10] and landing a role opposite celebrated actress Jeon Do-yeon in The Housemaid, which screened in competition at the 2010 Cannes Film Festival.[11][12] She and Moon Geun-young played siblings in the popular modern fairytale retelling Cinderella's Sister,[13][14][15][16] but Seo Woo later said she considers it her worst performance, despite being the character she worked hardest on.[17] Afterwards she played a complex character in the critically lauded melodrama Flames of Desire.[18] In the family drama If Tomorrow Comes she played a cheerful daughter to veteran actress Go Doo-shim.[19][20] She next portrayed a calm yet brave art major in the fantasy-horror TV movie Knock, about a magical mask passed down in a shaman family.[21][22] From 2013 to 2014, she played a Baekje-era femme fatale in the daily period drama The King's Daughter, Soo Baek-hyang.[23][24] On June 2016, Seo signed with new management agency Cube Entertainment.[25] In December 2018, Seo signed with new management agency The CNT.[26]

Search engine optimization

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.[1] SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement.

Additionally, it may target different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines.

Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

By May 2015, mobile search had surpassed desktop search.[3] As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

SEO is performed because a website will receive more visitors from a search engine when website ranks are higher in the search engine results page (SERP).

These visitors can then be converted into customers.[4] SEO differs from local Search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

The former instead is more focused on national or international searches.

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.

Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server.

A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains.

All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners.

According to industry analyst Danny Sullivan, the phrase "Search engine optimization" probably came into use in 1997.

Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service." Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB.

Meta tags provide a guide to each page's content.

Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.

Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.

Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12] By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation.

To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.

This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.

Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

In 2005, an annual conference, AIRWeb (Adversarial Information Retrieval on the Web), was created to bring together practitioners and researchers concerned with Search engine optimization and related topics.[14] Companies that employ overly aggressive techniques can get their client websites banned from the search results.

In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17] Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars.

Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products.

In response, many brands began to take a different approach to their Internet marketing strategies.[21] In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages.

The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[22] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another.

In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[23] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[24] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings.

Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank.

Many sites focused on exchanging, buying, and selling links, often on a massive scale.

Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[25] By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.

In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[26] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages.

Some SEO practitioners have studied different approaches to Search engine optimization, and have shared their personal opinions.[27] Patents related to search engines can provide information to better understand search engines.[28] In 2005, Google began personalizing search results for each user.

Depending on their history of previous searches, Google crafted results for logged in users.[29] In 2007, Google announced a campaign against paid links that transfer PageRank.[30] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links.

Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[31] As a result of this change the usage of nofollow led to evaporation of PageRank.

In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting.

Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[32] In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[33] On June 8, 2010 a new web indexing system called Google Caffeine was announced.

Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before.

According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[34] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant.

Historically site administrators have spent months or even years optimizing a website to increase search rankings.

With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[35] In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources.

Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice.

However, Google implemented a new system which punishes sites whose content is not unique.[36] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[37] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[38] by gauging the quality of the sites the links are coming from.

The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages.

Hummingbird's language processing system falls under the newly recognized term of "conversational search" where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[39] With regards to the changes made to Search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for english language search queries in the US.

Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing but this time in order to better understand the search queries of their users.[40] In terms of Search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.[41] The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results.

Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.

The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[42] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[43] in addition to their URL submission console.[44] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[45] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site.

Not every page is indexed by the search engines.

The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[46] Today, most people are searching on Google using a mobile device.[47] In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[48] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement).

Google indicated that they would regularly update the Chromium rendering engine to the latest version.

[49] In December of 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service.

The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings.

Google ran evaluations and felt confident the impact would be minor.

[50] To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.

Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ).

When a search engine visits a site, the robots.txt located in the root directory is the first file crawled.

The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled.

As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled.

Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches.

In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[51] A variety of methods can increase the prominence of a webpage within the search results.

Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[52] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[52] Updating content so as to keep search engines crawling back frequently can give additional weight to a site.

Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.

URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[53] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat").

The search engines attempt to minimize the effect of the latter, among them spamdexing.

Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[54] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[55] An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception.

As the search engine guidelines[18][19][56] are not written as a series of rules or commandments, this is an important distinction to note.

White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose.

White hat SEO is in many ways similar to web development that promotes accessibility,[57] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.

One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off screen.

Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Another category sometimes used is grey hat SEO.

This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users.

Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether.

Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[58] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[59] SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals.

Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns.[60] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results.

Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[61] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[62] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[63] which revealed a shift in their focus towards "usefulness" and mobile search.

In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[64] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.

SEO may generate an adequate return on investment.

However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[65] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic.

According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[66] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[67] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

Optimization techniques are highly tuned to the dominant search engines in the target market.

The search engines' market shares vary from market to market, as does competition.

In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[68] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[69] As of 2006, Google had an 85–90% market share in Germany.[70] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[70] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[71] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine.

In most cases, when Google is not leading in a given market, it is lagging behind a local player.

The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address.

Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[70] On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google.

SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations.

On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[72][73] In March 2006, KinderStart filed a lawsuit against Google over search engine rankings.

KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%.

On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[74][75]

Top Management (TV series)

Top Management (Korean: 탑 매니지먼트; RR: Tap Maenijimeonteu) is a 2018 South Korean web television series that premiered on October 31, 2018 on YouTube Premium.[a][4] It is based on an original novel by Jang Woo-san about idols who dream about going on stage, which was published in 2015 by Munpia.[5][6] The series stars Seo Eun-soo, Ahn Hyo-seop and Cha Eun-woo.[2][3] The story centers on Eun-sung, a former girl idol trainee with the power to foresee the future, who becomes the manager of the aspiring, but struggling, boy idol group "S.O.U.L."[7] Each episode is named after a k-pop song.

Seo Ji-hoon (actor)

Seo Ji-hoon (born April 25, 1997) is a South Korean actor.[2][3] Since his acting debut with Signal in 2016, Seo has appeared in dramas such as Solomon's Perjury, School 2017 and My First Love.

Seo debuted as an actor in 2016, which he took a minor role in the drama Signal as the main culprit in the Inju female student case.[4][5] Then he was cast in the web-drama Matching! Boys Archery.[6] Seo received his first nomination at the KBS Drama Awards[7] for his acting in the one-act drama The Legendary Shuttle.[8][9] Later that year he starred in the mystery teen drama Solomon's Perjury.[10][11] In 2017, Seo starred in the teen drama School 2017,[12] and featured in the black comedy series Prison Playbook.[13] In 2018, Seo was cast in the fantasy romance drama My First Love as the younger version of Lee Jung-shin's character.[14][15] He then played the younger version of the character Im Tae-kyung in the mystery drama Misty.[16] In May, Seo was cast in the fantasy romance drama Tale of Fairy alongside Moon Chae-won and Yoon Hyun-min.[17] In 2019, Seo was cast in his first leading role in the tvN one-act drama Drama Stage: Crumbling Friendship.[18] The same year, Seo was cast in the youth historical drama Flower Crew: Joseon Marriage Agency.[19]

Management SOOP

Management SOOP Corporation (Korean: (주)숲엔터테인먼트) t/a Management SOOP (Korean: 매니지먼트 숲) is a South Korean actors agency that was established in 2011, and is currently operating as a subsidiary of Kakao M (a kakao company) since 2019.

The roster includes actors Gong Yoo, Bae Suzy, Jeon Do-yeon and more.

Management SOOP was founded on April 11, 2011 by Kim Jang-kyun, who formerly worked for SidusHQ and Network of Asia (N.O.A) Entertainment (now Fantagio).

Jung Il-woo was the first artist to joined the company, to uphold his friendship with Kim Jang-kyun, who had helped him rise to stardom.[1] On June 27, 2018, Kakao M shared an update following reports that it was in talks to acquire entertainment agencies and created partnerships with three actor management agencies BH Entertainment, J,WIDE-Company, Management SOOP, and Korea’s leading advertisement model casting agency Ready Entertainment in order to globalize its content.[2][3]

Yoast SEO

Yoast SEO is a search engine optimization ("SEO") plug-in for WordPress.

It has 5+ million active installations[2] and has been downloaded more than 202 million times[3].

Yoast SEO was originally named WordPress SEO and was developed as a WordPress plug-in in 2010 by Joost de Valk while he continued his full-time role as SEO consultant.

In 2012, the plug-in was renamed Yoast SEO.

In 2012, a premium version of the plug-in was launched.[4] In 2015, Yoast hosted the first YoastCon conference which was hosted at the Lindenberg in Nijmegen.

YoastCon 2017 and 2019 were held at De Vereeniging in Nijmegen.[5] Yoast SEO can trace its origins to 2005 when Joost de Valk launched a website named "joostdevalk.nl".[6] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010.[7][8] Initially, Yoast focused on SEO consultancy[9] and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress.

In 2012, a premium version of Yoast SEO was launched.

In April 2016, Yoast BV sold the Google Analytics for WordPress plugin.[10].

According to Yoast, as of September 2018 they have almost 100 employees of which 85 are based in their HQ in Wijchen, Netherlands.[11] The software runs on more than 9 million sites and on 11.4% of the top 1 million sites in the world.[12] On WordPress alone, it has amassed over five million downloads.

Its software was rated "5 out of 5" by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[13] Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins".[14]

Jeon Jong-seo

Jeon Jong-seo (Korean: 전종서; born July 5, 1994) is a South Korean actress.

She is best known for playing the role of Hae-mi in the 2018 acclaimed South Korean thriller Burning.[3][4][5][6] Jeon Jong-seo was born in Seoul, the only child in the family.

Jeon and her family moved to Canada when she was a child.

She attended a middle school in Canada, then returned to Korea and graduated from Anyang Arts High School.[7] After high school, she attended Sejong University majoring in film.

In 2018 she took a break from university to pursue her acting career more freely.[8] Jeon Jong-seo started her acting career after she joined a management agency and attended her first audition in August 2017, for director Lee Chang-dong's mystery flick Burning.[9] An inexperienced actor without any history in the entertainment industry, Jeon won the competition and landed the lead role at her very first audition, to play alongside recognized actors like Yoo Ah-in and Steven Yeun.[2] Jeon initially didn't chase after the role of free-spirited Hae-mi in Burning because she thought she had no chance of getting it.

The audition took place only three days after she joined her current talent agency.[10] Director Lee Chang-dong said about her audition, "When I saw her, she seemed to have this very childlike sense of innocence, but at the same time, she carried this sense of duality — as if something much bigger was on the other side of that innocence.

So I thought she would be great to give Hae-mi the presence that is so central for the film — conveying that inner depth that this character has."[11] And, "Perhaps I was unconsciously drawn to the fact that everything was a 'first time' for her.

Also, she has a face that makes people wonder what she's feeling and thinking.

I think that made her a good fit for Haemi's character."[12] Lee also said that although the dance scene was in the screenplay, the dance movements were not planned or being rehearsed, but rather Jeon's spontaneous movements.[12] In May 2018, the film premiered at the Cannes Film Festival, where Jeon walked the red carpet.[13] The film received universal acclaim, competing for the Palme d'Or at the 2018 Cannes Film Festival,[4] and became the first Korean film to make it to the final nine-film shortlist of Best Foreign Language Film at the 91st Academy Awards.[5][6] For her first role in the film, Jeon received international critical acclaim, including Best New Performer winner at the 2019 Asian Film Critics Association Awards,[14] and being selected for The Hollywood Reporter Critics' "15 International Breakout Talents of 2018" feature.[15] Pierce Conran of Screen Anarchy wrote, "Plucked from auditions, first-timer Jeon Jong-seo achieves something almost unthinkable for a rookie, as she embodies a character who is caught between her dreams and reality, her yearning for freedom and role in society, and the powerful desires of those around her and her own.

She is magnetic every time she appears on screen, at once playful and aching with a longing for something that she may never understand."[16] John Powers of Vogue wrote, "[i]n a marvelous screen debut, she gives a radiant turn, blooming so brightly—especially in a stoned twilight dance to Miles Davis—that she often outshines her male costars.

Whenever she's not on-screen, the film instantly grows darker, unhappier."[17] Justin Chang of Los Angeles Times wrote, "Jeon, making a remarkable screen debut, brings this young woman to beautiful, soulful and defiant life."[18] In 2020, Jeon will star in her second film, Call.[19] She plays Young-seok, who believes that the telephone connected to the future is the only hope to save herself from making dangerous choices.[20] The film will premiere in March 2020.[21] Jeon next will make her English-language film debut alongside Kate Hudson and Craig Robinson in Mona Lisa and the Blood Moon, a fantasy-adventure film by Iranian-American writer-director Ana Lily Amirpour, as the lead character Lunatic.[22][23]

Content management system

A Content management system (CMS)[1][2][3] is a software application that can be used to manage the creation and modification of digital content.

CMSs are typically used for enterprise content management (ECM) and web content management (WCM).

ECM typically supports multiple users in a collaborative environment[4] by integrating document management, digital asset management and record retention.[5] Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps and program code that display content and interact with the user.[6][7] ECM typically includes a WCM function.

A (CMS) typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster; and a content delivery application (CDA), that compiles the content and updates the website.

The core CMS features are; indexing; search and retrieval; format management; revision control; and management.[8] Features may vary depending on the system application but will typically include:[9] Popular additional features may include:[10] Digital asset management systems are another type of CMS.

They manage content with clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data.

Companies also use CMSs to store, control, revise, and publish documentation.

There are also component Content management systems (CCMS), which are CMSs that manage content at a modular level rather than as pages or articles.

CCMSs are often used in technical communication where many publications reuse the same content.

Based on market share statistics, the most popular Content management system is WordPress, used by more than 35.7% of all websites on the Internet, and by 62.5% of all websites using a known Content management system, followed by Wix and Squarespace.[11][better source needed]

Seo Taiji Company

Seo Taiji Company (Korean: 서태지 컴퍼니) is a South Korean entertainment company headquartered in Seoul, South Korea.

The company was founded in 2001 by South Korean musician Seo Taiji.

The company evolved into a major producer of Korean popular music, and also functions as a management agency for several Korean pop stars.

Kim Dong-hee (actor)

Kim Dong-hee (born June 13, 1999)[2] is a South Korean actor under JYP Entertainment.[3] He is best known for his appearance in the hit Korean Television Series Sky Castle (2019), Itaewon Class (2020),The Web Series A-TEEN (2018) ; A-TEEN 2 (2019), and Netflix Original Series Extracurricular (TV series) (2020) Dong-hee was born on June 13, 1999, in Andong and is currently studying at Gachon University majoring in Acting Arts.[4] Dong-hee made his acting debut in 2018, playing as Ha Min in the teen web series, A-TEEN.

He also starred in JTBC's hit drama Sky Castle which started airing on November 23, 2018.

Donghee reprised his role as Ha Min in the second season of A-TEEN which aired in 2019.

In 2020, he starred in JTBC's drama Itaewon Class, based on the webtoon of the same name.

He landed his first lead role in the Netflix television series Extracurricular.

Kim Seo-yeon

Kim Seo-yeon (born May 19, 1992) is a South Korean model and beauty pageant titleholder who was crowned Miss Korea 2014, and represented her country at the Miss Universe 2015 pageant.[1] Kim Seo-yeon was born in Seoul, South Korea and graduated from Ewha Womans University with a degree in business administration and international relations.[2] Kim Seo-yeon was crowned Miss Korea 2014 or "Miss Universe Korea 2015″ during the Miss Korea 2014 competition held in July 15 by Miss Universe Korea 2014 Yoo Ye-bin.

Together at the pageant were chosen 2 delegates for Miss Earth 2014 Shin Su-min and Miss International 2014 Lee Seo-bin.

Kim Seo-yeon competed at the Miss Universe 2015 pageant.

Web content management system

A Web content management system (WCM or WCMS)[1] is a software content management system (CMS) specifically for web content.

It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content.

A WCMS provides the foundation for collaboration, providing users the ability to manage documents and output for multiple author editing and participation.

Most systems use a content repository or a database to store page content, metadata, and other information assets the system needs.

A presentation layer (template engine) displays the content to website visitors based on a set of templates, which are sometimes XSLT files.[2] Most systems use server side caching to improve performance.

This works best when the WCMS is not changed often but visits happen regularly.

Administration is also typically done through browser-based interfaces, but some systems require the use of a fat client.

A Web content management system controls a dynamic collection of web material, including HTML documents, images, and other forms of media.[3] A WCMS facilitates document control, auditing, editing, and timeline management.

A WCMS typically has the following features:[4][5] A WCMS can use one of three approaches: offline processing, online processing, and hybrid processing.

These terms describe the deployment pattern for the WCMS in terms of when it applies presentation templates to render web pages from structured content.

These systems, sometimes referred to as "static site generators",[7] pre-process all content, applying templates before publication to generate web pages.

Since pre-processing systems do not require a server to apply the templates at request time, they may also exist purely as design-time tools.

These systems apply templates on-demand.

They may generate HTML when a user visits the page, or the user might receive pre-generated HTML from a web cache.

Most open source WCMSs support add-ons that extended the system's capabilities.

These include features like forums, blogs, wikis, web stores, photo galleries, and contact management.

These are variously called modules, nodes, widgets, add-ons, or extensions.

Some systems combine the offline and online approaches.

Some systems write out executable code (e.g., JSP, ASP, PHP, ColdFusion, or Perl pages) rather than just static HTML.

That way, personnel don't have to deploy the WCMS itself on every web server.

Other hybrids operate in either an online or offline mode.

Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2] In 2007, U.S.

advertisers spent US $24.6 billion on Search engine marketing.[3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S.

search engine spend.[4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider.

It may also be self-serve or through an advertising agency.

As of October 2016, Google leads the global search engine market with a market share of 89.3%.

Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.[6] As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly.

Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998.

Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing.

Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program.

By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines.

In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance.

The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11] Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged.

The term "Search engine marketing" was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Search engine marketing uses at least five methods and metrics to optimize websites.[citation needed] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages.

It should be also focused on keyword marketing or pay-per-click advertising (PPC).

The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

With the development of this system, the price is growing under a high level of competition.

Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords.

The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic.[15] PPC comes at a cost.

The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location.

A third advertiser earns 10% less than the top advertiser while reducing traffic by 50%.[15] Investors must consider their return on investment when engaging in PPC campaigns.

Buying traffic via PPC will deliver a positive ROI when the total cost-per-click for a single conversion remains below the profit margin.

That way the amount of money spent to generate revenue is below the actual revenue generated.[16] A positive ROI is the outcome.

There are many reasons explaining why advertisers choose the SEM strategy.

First, creating a SEM account is easy and can build traffic quickly based on the degree of competition.

The shopper who uses the search engine to find information tends to trust and focus on the links showed in the results pages.

However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results but prefer paid links.

A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it.[17] From an online seller's point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects.

Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market.

Google's Search engine marketing is one of the western world's marketing leaders, while its Search engine marketing is its biggest source of profit.[18] Google's search engine providers are clearly ahead of the Yahoo and Bing network.

The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages.

Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.

The fee structure is both a filter against superfluous submissions and a revenue generator.

Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis.

However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently.

A per-click fee may also apply.

Each search engine is different.

Some sites allow only paid inclusion, although these have had little success.

More frequently, many search engines, like Yahoo!,[19] mix paid inclusion (per-page and per-click fee) with results from web crawling.

Others, like Google (and as of 2006, Ask.com[20][21]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable.

Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users.

Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages.

In the general case, one has no control as to when their page will be crawled or added to a search engine index.

Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a Search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months.

Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

SEM is the wider discipline that incorporates SEO.

SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done.

A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time.

SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.

Creating the link between SEO and PPC represents an integral part of the SEM concept.

Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost.

The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated.

Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results.

Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.[22] Another part of SEM is social media marketing (SMM).

SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[23] Some of the latest theoretical advances include Search engine marketing management (SEMM).

SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO).

SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO.

For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

Paid search advertising has not been without controversy and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[24][25][26] by Consumer Reports WebWatch.

The Federal Trade Commission (FTC) also issued a letter[27] in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.

Another ethical controversy associated with search marketing has been the issue of trademark infringement.

The debate as to whether third parties should have the right to bid on their competitors' brand names has been underway for years.

In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term.[28] Though the policy has been changed this continues to be a source of heated debate.[29] On April 24, 2012, many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank.

The Google Update was called Penguin.

Since then, there have been several different Penguin/Panda updates rolled out by Google.

SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management.

As of October 20, 2014, Google had released three official revisions of their Penguin Update.

In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc.

v.

1-800 Contacts, Inc.

that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword.

In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the Search engine marketing space have unreasonably restrained competition in violation of the FTC Act.

1-800 Contacts has denied all wrongdoing and appeared before an FTC administrative law judge in April 2017.[30] AdWords is recognized as a web-based advertising utensil since it adopts keywords that can deliver adverts explicitly to web users looking for information in respect to a certain product or service.

It is flexible and provides customizable options like Ad Extensions, access to non-search sites, leveraging the display network to help increase brand awareness.

The project hinges on cost per click (CPC) pricing where the maximum cost per day for the campaign can be chosen, thus the payment of the service only applies if the advert has been clicked.

SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services.

One of the most successful approaches to the strategy of this project was to focus on making sure that PPC advertising funds were prudently invested.

Moreover, SEM companies have described AdWords as a practical tool for increasing a consumer’s investment earnings on Internet advertising.

The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion.

AdWords project has enabled SEM companies to train their clients on the utensil and delivers better performance to the canvass.

The assistance of AdWord canvass could contribute to the growth of web traffic for a number of its consumer’s websites, by as much as 250% in only nine months.[31] Another way Search engine marketing is managed is by contextual advertising.

Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites.

A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines.

Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[32] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[33] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[32] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility.

Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[32] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

Ahn Hyo-seop

Ahn Hyo-seop (born April 17, 1995) is a Canadian-Korean actor and singer based in South Korea.[1][2] He is a member of the project group One O One formed by Starhaus Entertainment.

He gained recognition for playing Seo Woo-jin in the second season of the hit Korean medical drama, Dr.

Romantic 2 alongside Lee Sung-kyung and Han Suk-kyu.[3] Ahn was born on April 17, 1995 in Seoul, South Korea.

When he was 7-years-old his family immigrated to Toronto, Canada.[4] When he was 17, he moved back to Korea on his own.[4] He graduated from Kookmin University – Department of International Business.

Ahn was a trainee at JYP Entertainment where he trained to be a Kpop idol.

He almost debuted Got7 but gave up the opportunity due to lack of skills and his tall height.[5] On October 1, 2015, Starhaus Entertainment launched the project group One O One, releasing their debut single "Love You".

The group consists of Ahn together with fellow Starhaus actors Kwak Si-yang, Song Won-suk and Kwon Do-kyun.[6] Ahn made his acting debut in the MBC drama, Splash Splash Love.

He then became a cast member of the music variety show Always Cantare.

He had supporting roles in One More Happy Ending, Happy Home and Entertainer in 2016.

His popularity rose after his first ever lead role in Queen of the Ring and My Father is Strange in 2017.

He then transited to lead roles thereafter and starred in Still 17 and Top Management.

He played alongside Park Bo-young in the romantic comedy fantasy crime drama Abyss.[7] In 2020, Ahn starred in the second season of the hit medical drama Dr.

Romantic, playing general surgeon Seo Woo-jin with Lee Sung-kyung as his leading lady.

The show was a success, with both Ahn and Lee keeping their promise of singing for the fans as it crossed the double-digit mark for ratings.

Kim Da-mi

Kim Da-mi (born April 9, 1995) is a South Korean actress.

She is best known for playing the titular role in action-mystery film The Witch: Part 1.

The Subversion (2018).[1]

telecom expense management market for inventory management complete outsourcing and cloud services

MRRSE announces addition of new report"Telecom Expense Management Market (By Application - Financial Management, Order Management, Business Intelligence, Inventory Management, Contract Management, Dispute Management and Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024"to its database�The�Telecom Expense Management (TEM) market report provides analysis for the period 2014–2024, wherein the period from 2016 to 2024 is the forecast period and 2015 is the base year.

The report covers all the major trends and technologies playing a key role in telecom expense management market growth over the forecast period.

It also highlights the drivers, restraints, and opportunities expected to influence the market’s growth during the said period.

The study provides a holistic perspective on the telecom expense management market’s growth throughout the above forecast period in terms of revenue (in US$ Bn), across different geographies, including Asia Pacific, Latin America, North America, Europe, and Middle East & Africa (MEA).The market overview section of the report demonstrates the market dynamics and trends, such as the drivers, restraints, and opportunities that influence the current nature and future status of this market.

An impact analysis of key trends has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the TEM market, globally.

Moreover, the report provides an overview of the various strategies of key players in the market.The report segments the global TEM market on the basis of applications into financial management, order management, business intelligence, inventory management, contract management, dispute management, and others.

By mode of delivery, the market has been classified into managed services, complete outsourcing, and cloud services.

Furthermore, according to the end-use adoption, the TEM market is divided into banking, financial services, and insurance (BFSI); retail; IT and telecommunication; healthcare; transportation and logistics; manufacturing; government and defense; and others.

Thus, the report provides in-depth cross-segment analysis of the TEM market and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels.The report also highlights the competitive landscape of the TEM market, thereby positioning all the major players according to their geographic presence and recent key developments.

The comprehensive TEM market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews.

These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the TEM market’s growth.Get a Free Sample Copy of Telecom Expense Management MarketAnatole SAS, Asentinel LLC, Calero Software LLC, Comview LLC, Cimpl, Ezwim B.V, MDSL, Valicom Corporation, Tangoe, Inc., Veropath Limited (IntelligentComms), WidePoint Solutions Corporation, Inc., and Avotus Corporation are some of the major players operating within the global TEM market profiled in this study.

Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.Telecom Expense Management MarketBy ApplicationBy Mode of DeliveryBy End-use AdoptionBy Geography

three companies that need field service management software

EWorks Manager enables clear, accurate online job management for businesses, avoiding the frustrations and delays associated with day-to-day job management systems still in use at many organisations.

Using the highest security standards to encrypt data, professionals can improve systems from quotation, lead management, staff scheduling, project management, expense management and so much more.Field Service Management Software offers a lot of uses.

The business applying it and the contents of the software by itself will have an effect on its efficiency and allow it to be exclusive to that predicament by itself.

This does not imply that Field Service Management should merely be carried out by innovative or technologically advanced companies looking to innovate in daring fresh approaches though.

The benefits of FSM are there for all companies to manipulate.

The designers at Webpoint Solutions, responsible for E Works Manager (one of the best FSM software systems available today), give three instances of day-to-day companies that may make use of introducing Field Service Management software right now.Plumbers and ElectriciansThe type of the work for Plumbers and Electricians makes it ideal for Field Service Management Software.

Piecemeal work that almost never happens in an office, is always altering location and which is often appointed at the last minute in an unexpected emergency is easily governed using FSM software.

All FSM can have job managing software that enables you to control your entire employees’ daily activities, easily generating modifications and helping to determine costs rapidly and correctly.

Most will also be obtainable through the cloud via Wi-Fi making connection of daily activities and the like all the more an easy task to manage.Letting AgentsFor Letting Agents the advantages of Field Service Management depend on the progressively streamlined and productive work that can be done when using the software.

Again for staff often out on location accessibility to information from away from the office could mean more property showings, more contact with possible buyers and as a result more income overall.

All of this is possible with good Field Service Management software.

Couple this with a system that can be incorporated directly with a company’s data processing software and the boost in productivity can be seen in reduced billing cycles and a faster, more powerful cashflow rate for the Lettings Company.MechanicsThe very best Field Service Management Software can assist you to do more than just alter work schedules.

It can also be employed to keep track of staff and their work in real time although on location.

Real time communication, as well as real time computerized tracking can enhance the performance of a garage’s most critical resource; the mechanics.Good�Field Service managment Software then, allows for improvements in multiple areas of employees’ work.

These improvements could possibly be in scheduling, communication or in access to information.

In all these conditions though, the streamlining of work might make for real monetary increases; something any company wants!

improving productivity with a management dashboard

Management of small and big corporations alike is always pressed for time.

There never seems to be enough time to sufficiently examine all the information relayed to them and make informed decisions based off that information.

A good management team will use its time wisely and by making use of its management dashboard and management reports to stay ahead of the competition.

Let�s take an in depth look at how management can take full advantage of its resources by using its management dashboard and management report to streamline the decision making process.

why study management

You may be wondering why you need to study management.

If you are an accounting major, a marketing major, or an major other than management, you may not understand how studying management may help you in your career.

We can explain the value of studying management by looking at the universality of the management, the reality of work, and the rewards and challenges of being a manager.

debt management

debt management.

To be sure, the phrase has been in use for some time now and the Federal Trade Commission reports that there is a fast growing area of complaint involving the so-called Credit Management or debt management industry.

But what is debt management anyway? And why do people consider it as either potentially lucrative or downright hazardous path to follow?

managing leads with lead management software

There are many different real estate management software solutions that assist property management businesses to increase productivity, effectiveness and reduce operating costs.

A few such software solutions include customer relationship management software, lead management software and contact management software among others.

question for the ages what is time management

Time management �we often hear how important it is in our life.

In fact, every type of endeavor that man undertakes is said to be made easier by proper time management.

Now what is time management, exactly? Well, some people define it as doing things in the least amount of time.

This means they consider speed to be the definition of what time management is.

pick up prosperous management careers through nmat snap and atma exams in 2012

For the students wishing to pursue management courses from management colleges or business schools, the opportunities are in plenty.

They do have a huge number of reasons to pick up the management colleges and education in such courses.

Prospects of studying management are getting brighter and brighter by the day, and the challenges of undertaking management jobs are always worthy.

the evolution of remote infrastructure management

Remote infrastructure management (RIM) is a new storm in information technology (IT) management.

It has blown away all its predecessor technologies and is still building a strong foundation for its future.

RIM is a blanket term for many major sub-services, which are required for remote IT management such as server management, service desk, etc.This technology has been credited for revolutionizing predictive maintenance technology.

Back in the dark ages of the information technology i.e 1960s and 1970s, mainframe computers were used by the companies.

These mainframes used to operate in a centralized computing model.

The company officials had to take extra care when handling these computers.

They were kept in a chilled room with raised floors.

Users used to sit in the terminals with no local processing power.

Users were completely dependent on the central computer.

With the introduction of the next generation of computers, this dependency issue was solved.

The new distributed model that was used for computing gave its users the capability of processing, but it was limited.

Even though this model gave its users some independence but at the same time it created more challenges.

Companies now required someone to manage their IT infrastructure efficiently.

They started purchasing monitoring tools for their infrastructure, and this led to the birth of CIO (Chief Information Officer) organization.

Now, companies were assembling CIO units to form an integrated organization that would take care of their IT infrastructure.

The Birth of RIMIT department was never a core element for companies, but when they were faced with new challenges, the need for IT management arose.

This was the beginning of predictive maintenance for IT.

In the late 90s, infrastructure management was getting more popular among the companies.

With the developments in wireless technologies and increased demand for infrastructure management, a new technology was born, which is now known as�remote infrastructure management.

RIM offered wide-range of features that were difficult to be ignored by the IT managers as they were going through the following challenges:RIM was a savior for the companies facing such issues.

It was a cost-effective service as it saved the money spent on human labor because now the building was centrally managed.

The time that was spent on data collection can now be utilized by the internal IT team of the company on innovation and strategic plans.

Many companies saw RIM as a tool that provided high productivity keeping in mind the proper utilization of resources.

Remote infrastructure monitoring is a technology that evolved from the device management tools.

A well managed RIM system can give more value to the users.

degrees of the management report

In a large corporation management has to lot on its table.

Only the most talented and skilled executives are able to juggle the rigors of managing a corporation made up of thousands of employees and raking in millions, even billions of dollars in revenue.

One of the ways top level executives are able to efficiently manage the company is by relying on the management report.

There are a variety of different management reports that must be submitted to the management team.

how to best manage resources in project management

The general features of a project management software include scheduling, costing, budgeting, controlling, management and communication.

However an important function of any project management solution is resource management.

This covers all types of resources including human, equipment, materials and costs.Nowadays businesses can work efficiently only by managing resources.

With materials and costs things are pretty easy: you buy a stock and it is yours.

Human resource management is not the same.

You can not just own a human resource, but need to retain one.

With the help of a resource management software, project managers can make sure that the right human resources are working on the right tasks and following a real-time project timeline.

This is achieved based on several factors like employee’s skills, experience, and availability.Resource planning software – must have featuresIn today’s global economy, when projects are spread across multiple regions or even countries it only makes sense that the right resources should make up a project team, regardless of their physical location.

Even more project managers need to have powerful project planning tools capable of managing multiple projects with shared resources.

At any moment in time they need to view resource availability and utilization even across multiple projects.Tracking the time and costs using Time Sheets or Resource Sheets is one of the best solution.

These tools contain data (total, actual, remaining, standard, overtime) related to the work and cost of the resources and their assignments.

The data can be seen as totals or time distributed.

As the project evolves the actual data represents the work/cost already consumed for the completed part of the project.

The remaining data refers to the values needed for the remaining part of the project:An important feature that a resource planning software must have is the ability to handle multiple working calendars for different shifts and holidays.

The capability to manage leaves, holidays, planned, unplanned work is necessary in relation to overtime work.

It is a well known fact that overtime rates are always higher than standard ones and these should be avoided as much as possible in any project in order to not increase the costs and to fit in the estimated budget.The possibility to have a time distributed sheet with different timescales is a big bonus.

Sometimes it is needed to manage resource bookings in hours, days or even minutes.

A flexible and dynamic timescale would do the trick.

The system should also be very user friendly and easy to learn, allowing users to handle functionality with a minimum number of clicks.

three easy steps to risk management

�All project management is risk management� (Eric Verzuh) Risk management is an essential activity in any project or organisation.

Risk is defined by M_o_R (Management of Risk, the OGC risk management methodology) as uncertainty of outcome.

A risk manager is concerned with managing the risks (uncertain issues and incidents) that, were they to occur, would affect the product or services that an organisation sets out to deliver.

what are the major attributes of the college management software when it comes to proper management

Since management is the most complicated task in the work, when it gets reduced to the fewer it reflects the professionalism.

What makes the management most easy is the software technology.�This software when functions in the college is known as the college management software, it leads to the better outcome.

It solves all the queries in a short while.

The life of the management team becomes the hell when the work is carried out with the assistance of the paper.

But the advancement in the technology has paved the way for the software that solves all the queries in the short while.Again emphasizing over the college, you will find the management as complex as the breaking the rock.

What solves the problem is the college management software.

It plays the relevant role in solving all types of the taboos that are related to the college.

There are several issues in different corners of the college which are easily handled with the assistance of this software.

It reduces the headache and helps in the proper management.

This software can deal with the umpteen problems deliver the good result.

You can access to this software at any period of the time.

It also maintains the principle of the secrecy.

No one can enter in your world of the reports or the data devoid you permission.

All sort of the problems are dealt with the aid of this company.This software has immense relevance in the every context.

it leads to the fast work.

Most of the times the human efforts fail to deliver the best but in the case of this software all is maintained clearly.

Apart from this, it is the educational ERP management software�also has the important role in the development of the college.

This software keenly focuses on the educational background by delivering the required necessities in the market.

It has plenty of the attributes that cater to the better development.

The proper management is done by this software and it leads to the better ideology.

This genuinely polishes the brand of the college in the market.

It provides the better way to the students for the function and leads them to the ideal path.Since this is the world of the aggrandizement, you will literate about many companies in the market that are thirsty for offering the services.

But when it comes to the professionalism, I suggest you the Awapal Solutions Pvt Ltd.

This firm was established in 2012 and has been quintessential in making its impact.

These lead to the betterment of the client in the market.

It helps the client to reach the acme by polishing the image of the client in the market.

It helps the client to grow and deliver him the required support for the proliferation.���

management 101 the basic for real estate management

Management 101- It's always ideal to hire a real estate management firm to handle your property.

The professional team will take away your hassle and ensure that everything is in place for the tenant.

All of these will benefit you provided when you are able to get a good and credible real estate management company.

why and how to avoid micro management

Micro management is quite a famous term in Business management.

It can be defined as - a style of a manager where he closely observes or controls the work of his employees, personally.

This is actually considered as a negative approach to management,..

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Ask most people what SEO is and they'll reply that its something 'technical' that simply helps Google 'find' your website, and whist there is an element of truth in this, SEO as a topic is very wide indeed, and encompasses both on-site and off-site factors as well.

In fact, the subject should really be seen as part of an organisation's marketing function, and should really be referred to as 'online marketing'.

The subject of off-site link building is very wide indeed, so today we're going to instead look at the on-site side of the SEO equation.Here are 4 simple ways you can boost the quality of your site to make it easier for Google's bots to read and navigate, which in turn should help your search rankings:1.

Master your meta descriptions-the meta description, which is often referred to as the meta title as well, is probably the single most important factor in online SEO.

Search engines like Google use this factor as one of the primary methods of identifying what the content of any given web page relates to, so its really important to make sure your meta title incorporates the main keyword or keywords that you're targeting.

If you are using HTML then change your title tag as appropriate.

It's even easier to do this with a CMS such as Wordpress.2.

It's very important to esnure that the content you feature on your web pages includes the main keyword(s) that you are targeting.

However, you can actually do more harm than good if you overdo this.

It's important to ensure a balance between keywords and natural content.

If in doubt actually make sure that your keyword density is low rather than high.

Another really good tip is to ensure that you feature variations of you primary keywords.

For example, if you are targeting the keyword 'luxury dog collars' you should consider featuring variations such as 'premium quality collars for dogs' or 'quality dog collars'.3.

Before you even start working on the content for your web pages it's really important to do thorough research on which primary keywords you should target.

The good news is that the keyword research tool featured in Google Ad Words gives you a great starting point for researching the potential traffic (and competition) for keywords.

And the really great thing is that this tool is free!4.

Many people focus entirely upon building external backlinks to their site, however there is a great deal of value to be gained by adding in internal links within your own site as well.

This helps to improve the user experience as it provides a simple way of navigating between pages, and it also provides the search engines with signals about the content of your webpages- it can actually help to filter 'link juice' through to deeper pages, and hence boost their rankings.I do hope that you found the tips in this short article useful.

Remember SEO may seem like a complicated and ever changing subject, but there are some really simple and practical tips that you can apply to your own site that will make a noticeable difference to your rankings.

The best of luck!

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