Course Descriptions

BBA

Social Media in Digital Business

This course addresses the move towards social media to build intellectual capital, communicate with society, exchange knowledge among a global workforce and providing the public face of business for marketing and corporate communications. The course explores the role of social media technologies (e.g., Facebook) in shaping societal and business trends. The course covers social media management strategy, social media analytics, and analyzing the social media presence of companies.

Management Information Systems

This course introduces information systems that raise productivity, create customer value and sustain competitive advantage. It shows how the integration of information technology and information systems in the organization’s work processes adds value for the business and its customers. It focuses on the following topical areas: competitiveness, functional information systems, e-commerce and supply chain systems, business intelligence systems, and systems development.

(now Foundations of Information Systems to align with the recommendations of the IS Undergraduate Curriculum 2009)

Enterprise Systems Design and Implementation

This course introduces the problems of coordination in business caused by low/no integration of systems and processes. It offers solutions through a combination of enterprise systems (enterprise resource planning) and enterprise application/data integration. A semester-long project requires students working in teams to develop a business integration solution through the application of systems integration principles based on use of software.

Knowledge Management

This course addresses capturing, transferring, sharing, and managing knowledge. Topics include understanding knowledge; knowledge management systems life cycle; knowledge creation; capturing knowledge; knowledge transfer and knowledge sharing; learning from data; data mining; and ethical and legal issues.

Proposed revamp: Managing Knowledge in the Social Networking Age or Social Knowledge

This course addresses the move towards social networks for communicating and exchanging knowledge among a global workforce. Workers communicate and collaborate with instant messaging, Blogs, wikis, folksonomy, and Facebook. These new technologies are explored with a view towards our existing understanding of capturing, transferring, sharing, and managing knowledge in a corporate setting. Additional topics include managerial challenges and ethical issues arising from the spontaneity of social networks. Students working on group projects will research these emerging technologies and examine their impact on the workplace.

Business Database Systems

This course introduces the central role of database management systems (DBMS) and their applications in the business IT/IS environment, including an overview of database design, implementation, query and use based on using features of a commercial structured query language-based (SQL) DBMS. The course includes a case study that requires a basic information model (conceptual/physical design) and the development of a multiple table database satisfying a real business need.

Management of Search Marketing Technologies

E-marketing is heavily dependent on both generating web traffic for a website and analyzing the visitor data. Information technology such as Google AdWords, AdSense, Analytics, and Webmaster tools are essential to increasing the effectiveness of e-marketing campaigns. The course focuses on the management of search marketing technologies and strategies by demonstrating and critiquing them (i.e., there is more than just Google). While taking a management perspective, the course is hands-on and requires working with the technologies on a semester long group project.

Information Systems Design and Development (faculty mentor)

This course emphasizes the issues facing business and management in the design and development of information systems: properly formulating business problems; targeting the appropriate processes and functions; delineating the planned data needs and user groups; estimating the value of the solution; and the requisite design and implementation processes, phases, and timeframe. Cases will underscore these issues and problems in the context of practical design and development projects.

MBA

Social Media Management Strategy

Social media has strategic implications and needs to be actively managed. Most companies have a rudimentary understanding of the social media lifecycle and the hidden impact on social ROI. The course melds together marketing, analytics, and strategy in the context of social media. A collaborative learning approach engages students through case studies, guest speakers, hands-on social media tool usage, and a semester-long industry project.

Introduction to Management Information Systems

Pre-MBA introduction to Management Information Systems

Data & Information Management

Provides an overview of key topics in designing, building, and managing information systems (IS) that incorporate database management systems (DBMS) as their foundation. Topics include fundamentals of DBMS technology and their application in IS development; mastering technology issues based on data/information as a valuable business resource; new IS business uses enabled by advances that build upon the core DBMS technology; information systems development life cycle; techniques for researching system requirements; analyzing and modeling organizational processes

and data and development and implementation of information systems in organizations. The course also provides hands-on experience in the analysis and design of a system and developing a database application using a state-of-the-art DBMS.

Enterprise and Systems Integration

Addresses the issues and solutions involved in internal coordination and external customer focus through integrated processes, using an enterprise approach to information systems. The two primary approaches to integration; namely, enterprise systems and enterprise application/data integration are covered, with emphasis on the business and technical principles of each approach, as well as their pros and cons. Design and implementation examples of enterprise resource planning systems, customer relationship management systems, and supply chain management systems will be used to illustrate the challenges and benefits of integration.

Challenges of Project Management

The course introduces the tools and perspectives necessary to take a holistic and integrated view of managing projects in the business world. Most project management courses emphasize the tools for planning, directing, and controlling resources to meet the technical requirements, cost targets, and time constraints of a project. While knowledge of planning and control tools is essential for the effective management of projects, those who successfully manage projects go beyond the control metaphor and look for a deeper understanding of the people and context in which the project is deployed. This half-semester course is not a substitute for project management certification since only the basic planning tools are introduced. The emphasis is on recognizing the uncontrollable aspects of managing projects.

Process Improvement (co-teaching at School of Nursing)

EMBA

Knowledge Management

Examines the knowledge management system life cycle from knowledge creation to knowledge deployment through codification. Participants are exposed to the new tools available to build communities of practice, facilitate collaboration, diffuse knowledge in order to build the learning organization, and develop strategies and best practices to transform knowledge assets into business value.