2024 Fall

• BUSS395 Marketing Analytics (UG) (FRI 9:00-11:45)

Please check the lecture notes of 2022 Fall semester

Info sources

• LBS: Bruce Hardie's web site

• NYU: Business analytics MSc program

• Temple Univ: Global center for big data in mobile analysis

• Gary Lilien MSI ISMS practice prize

Books

• Marketing engineering (Lilien & Rangaswamy)

Video

• Choice model (2016 Fall) part 1