Introduction of Laboratory

• • Welcome video for prospective MS & Ph.D. students at KUBS (Dec 2015) (in Korean)

  • Lab seminar (every Tuesday 19:30 - 21:00)

  • Big data & IoT research group

Main Research Topics

• • Customer lifetime value management (satisfaction, loyalty, profitability)

  • Social networks (information and new product diffusion, word of mouth, pin-point marketing)

  • Loyalty program design

  • Keyword search behavior

  • Behavioral proxy variable development (e.g., purchasing power, temporal discount, opportunity cost)

Accessible data sets

• • Loyalty program (user profile + point accrual & redemption transaction) + usage survey

  • Mobile coupon (user profile + coupon download & redemption transaction) linked to loyalty program

  • Fixed web and mobile web/app visit frequency & duration + profile + usage survey

  • Lottery sales

Publication