Lab Seminar
If you like to attend my lab seminar, please contact Lee, Jieun (jelee89@korea.ac.kr)
Upcoming seminars
Jan 21, 17:00-18:30, Hyundai Motor Hall #405 (TBC)
Leader: Byun, Jeonghee
Topic: Key papers at Journal of Sensory Studies part 1
Jan 28, 16:30-18:00, Conceptual office
Topic: Research collaboration
Feb 4, 17:00-18:30, Hyundai Motor Hall #405 (TBC)
Leader: Byun, Jeonghee
Topic: Key papers at Journal of Sensory Studies part 2
Feb 11, 17:00-18:30, Hyundai Motor Hall #405 (TBC)
Leader: Lee, Janghyuk
Topic: Temporal discount & opportunity cost from loyalty program & mobile coupon data
Previous seminar
2020
Jan 14, 17:00-18:30, Hyundai Motor Hall #405
Leader: Lee, Jieun
Topic: Chroma scale effects part 2 (PPT available)
2019
May 29, 19:30 - 21:00
Leader: Lee, Janghyuk
Topic: Hyper personalization (초 개인화) (5/23 신한카드 빅데이터 센터 특강 내용)
May 1, 19:30-21:00
Leader: Yoo, Anna Yeji
Pub order data analysis results & discussion (final)
April 17, 19:30 - 21:00
Leader: Yoon, Alyssa
AI speaker data: hypothesis development, variable operationalization
April 3, 19:30 - 21:00
Leader: Lee, Janghyuk
Lottery data (part 2) intro & descriptive analysis (by using SAS, data sets will be available shortly)
April 10, 19:30-21:00
Leader: Yoo, Anna Yeji
Pub order data analysis results & discussion
March 27, 19:30 - 21:00
Leader: Lee, Janghyuk
Lottery data (part 1) intro & descriptive analysis (by using SAS, data sets will be available shortly)
March 13, 19:30-21:00
Leader: Key, Sookyung
Reading
Windschitl, P. D., Smith, A. R., Rose, J. P., & Krizan, Z. (2010). The desirability bias in predictions: Going optimistic without leaving realism. Organizational Behavior and Human Decision Processes, 111(1), 33-47.
Mar 6, 19:30-21:00
Leader: Lee, Jieun
Reading
Loewenstein, G. (1987). Anticipation and the valuation of delayed consumption. The Economic Journal, 97(387), 666-684.
Feb 26, 19:30-21:00 LG POSCO #205
Yoo, Anna Yeji, Pub order data analysis by R
Feb 12, Yoo, Anna Yeji, Pub order data analysis (by using 'R')
'R' installation guide video
Reading
Easterbrook (1959) "The effect of emotion on cue utilization and the organization of behavior" Psychological Review.
Bacon (1974) "Arousal and the range of cue utilization" Journal of Experimental Psychology.
Jan 29, Koo, Kay Ryung (KEDGE, HBS), Goal gradient phenomenon at a multi-vendor loyalty program
Reading: Kivetz et al. (2006) "The Goal-Gradient Hypothesis Resurrected" JMR.
Jan 22, 2019, Kim, Hyang-mi (KT), AI speaker data (at KT) +
Jan 15, 2019, Lee, Janghyuk, Non-productive consumption
Jan 8, 2019, Koo, Kay Ryung, Exploratory analysis of available data sets
Dec 13, 2018, Yoo, Anna, Exploratory analysis of pub order data
Useful information
SAS related info
SAS program is available at
ftp://ftp.korea.ac.kr (SAS directory) download SAS 9.4
SAS installation guide video (in Korean)
SAS Korea user's guide video (in Korean)