Current Positions

• Associate Dean & Professor of Marketing, Korea University Business School 

  • Hyundai Motor Hall #521, An-am ro 145, Seong-buk gu, 02841,  Seoul, South Korea

• CEO & Co-founder, AligoAI

• Partner & Co-founder, SGH Korea

• External board member,  Osstem Implant

Advisory Positions

Public 

• 2022 - Gyeonggi Provence Platform policy advisory board 경기도 플랫폼 정책 자문위원

Private 

• 2018 - French Korean Chamber of Commerce & Industry (honorary member) 한불상공회의소 명예회원

• 2017 - Creative Valley (external expert) 크리에이티브 밸리 외부 전문가

Academia 

• 2011 - Services Marketing Association (사)서비스마케팅학회 이사 

• 2009 - Korea Marketing Association (사)한국마케팅학회 부회장

Previous Positions

Academia 

• 2001 - 2005 HEC school of management Paris (France), Assistant Professor of Marketing 

• 1999 - 2001 University of Reading (UK),  Lecturer in Marketing 

Visiting 

• 2019 - 2020 ESSEC, Visiting professor

• 2017, 2018 ESCP (France), IoT chair, Visiting professor

• 2017 Telecom Ecole de Management (France), Small objects and social networks chair, Visiting professor

• 2014 Tsukuba University (Japan), Visiting Professor

• 2009 Tsinghua University School of Economics & Management (China), Visiting Professor 

• 2005 - 2006 KAIST Graduate School of Management (Korea), Visiting Professor 

• 2000 Columbia University Graduate School of Business, Visiting Scholar 

• 1999 University of Pittsburgh Katz Business School, Visiting Scholar 

Private

• 1999 -2001 Samsung Electronics European HQ (UK) Senior Marketing Analyst 

• 1990 Samsung Corp.(Korea)

Advisory: Public

• 2020 - 2022 Ministry of Foreign Affairs (advisor), 외교부 정책자문위원 

• 2020 - 2022 Seoul Metropolitan Government (advisor on start-up policy), 서울시 창업정책 위원

• 2008 - 2020 Korea Development Institute 한국개발연구원 '경제모니터 전문위원' 

• 2010 - 2019 EUSA Korea (사)한국EU학회 이사 

• 2013 - 2019 ATOUT France 프랑스 관광공사 자문위원

• 2015 - 2019 Ministry of the Interior and Safety, National Information Resources Service, 행정안전부 국가정보자원관리원 운영심의회 위원

• 2008 - 2010 Seoul Metropolitan Government (marketing) 서울특별시 마케팅 전문위원 

• 2008 - 2010 Financial Services Commission 금융위원회 '금융법 선진화 위원' 

• 2009 - 2015 Ministry of the Interior 행정안전부 책임운영기관 운영위원

Advisory: Private

• 2017 - 2023 SBS Contents Hub 에스비에스 콘텐츠허브 사외이사

• 2020 - 2022 GraceBio 그레이스바이오 자문 교수

• 2009 - 2021 Newgen Pharm (board member) 뉴젠팜 사외이사 

• 2020 - 2021  CleCell 클리셀 자문 교수

• 2019 - 2020 FrenchTech Seoul (board member) 프렌치텍 서울 임원

• 2015 - 2018 Future Stream Networks (advisor) FSN 자문교수

• 2009 - 2017 High-tech Marketing Group (사)하이테크마케팅그룹 이사 

• 2016 - 2017 Shinhan Card Big data center 신한카드 빅데이터 센터 자문교수

• 2011 - 2016 Gangnam-gu 강남구 마케팅 자문위원 

• 2013 - 2015 mOculus (co-founder) 모큘러스 공동창업자 2013 Lina Life Insurance 라이나생명 자문교수 

• 2012 - 2013 NiBD Lab 자문교수 

• 2012 SK Telecom SK텔레콤, IT기술원, Big Data 자문교수 

• 2011 Netpia 넷피아 자문교수 

• 2011 Korea Ginseng Corp 한국인삼공사 자문교수 

• 2011 CJ O Shopping CJ O쇼핑 자문교수 (모바일 마케팅) 

• 2009 - 2011 LG Display LG디스플레이 자문교수 

• 2010 Korea Baseball Organization 한국야구위원회 자문교수 

• 2009 - 2010 Global Overseas Adoptee's Link '골' 해외입양인 연대 자문위원 

• 2008 - 2009 SK Marketing & Company SK마케팅컴퍼니 자문교수 

• 2008 SK Telecom SK텔레콤 CEO Academy 

• 2003 - 2008 Marketing Lab 자문교수