2023 Spring

• KGM312 Digital Marketing (Global MBA)

• DFE609 Digital Marketing (Digital Finance & Engineering)

Info sources

• Previous term projects and company reports (Slideshare)

• Reference books of digital marketing

  • https://www.researchgate.net/publication/312190728_Understanding_Digital_Marketing-Basics_and_Actions

  • https://www.webmarketingacademy.in/beginners-guide-to-digital-marketing-with-resources/

• Google analytics

• https://analytics.google.com/

• Demo account >> UA Google merchandise store >> Master view

• Google guest speech (Ms.KWON Eunjin and Mr.KIM Honggeun, March 2016)

  • • KUBS Internet Marketing session 1

    • KUBS Internet Marketing session 2

• Think with Google

• Stat services

  • ecommerce stat

  • Similar web:  Web & app statistics

  • Socialbakers: Facebook, Twitter, Youtube statistics

  • Keyhole: Facebook, Twitter, Instagram statistics

  • App Annie: app statistics (iOS & Android)

  • Trackalytics: social media and website statistics

• Modoo: Mobile web site development kit (attached)

• Optimizely: A/B testing (web and app)

• Archives

  • Internet marketing company reports 2017 (UG): Blizzard entertainment, Riot games, Gucci, Tag Heur, etc.

  • Internet marketing company reports 2017 (MBA): Tate modern museum, Van Gogh museum, Royal opera house, etc.