Please read "Digital marketing lecture note'. (attached files) and watch "Digital marketing" delivered to IFM students.
Info sources
Previous term projects and company reports (Slideshare)
Reference books of digital marketing
Google analytics
Demo account >> UA Google merchandise store >> Master view
Google guest speech (Ms.KWON Eunjin and Mr.KIM Honggeun, March 2016)
Stat services
Stats (Statista, KU library subscription)
Similar web:Â Web & app statistics
Socialbakers: Facebook, Twitter, Youtube statistics
Keyhole: Facebook, Twitter, Instagram statistics
App Annie: app statistics (iOS & Android)
Trackalytics: social media and website statistics
Upfluence: influencer statistics
Modoo: Mobile web site development kit (attached)
Optimizely: A/B testing (web and app)
Archives
Internet marketing company reports 2025 (UG): Redbull, Lays, Pantene, Nespresso, Nivea, Oreo and Pringles.