Books

• 이커머스, 파괴적 혁신으로 진화하다 (2020) 공저, 스타트업얼라이언스 

• 전염의 상상력 (2017) 공저, 나남 (Imagination of Contagion) 

• From Little's law to marketing science (2016) eds. Glenn Urban and John Hauser (chapter 2), MA: MIT Press

• 창의성에 관한 11가지 생각 (2009) 공저, 고려대 출판부 (Essays on creativity by eleven experts)

Published Paper 

• Yuan, Yayu and Janghyuk Lee (2022) "Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market," Asia Marketing Journal, 23(4), 38-49.

• Choi, Yong Bum, Janghyuk Lee, Shijin Yoo, and Yong Keun Yoo (2019) "Value relevance of customer equity beyond financial statements: evidence from mobile telecom industry," Asia Pacific Journal of Accounting and Economics, 26(3), 281-300.

• Lee, Janghyuk, Donnel A. Briley, Jungsuk Oh, Se-Bum Park, Sung Joo Bae (2018) "The Effect of Repeated and Spaced Exposures of Internet Display Advertising," Journal of Korean Marketing Association  마케팅연구, 33(1), 65-80.

• Kim, Young-Kyu, Dongwon Lee, Janghyuk Lee, Ji-Hwan Lee, and Detmar Straub (2018) "Influential users in social network services: The contingent value of connecting user status and brokerage," The Database, 18(3), 1-18.

• Song Taeho, Shijin Yoo, and Janghyuk Lee (2016) "Effective demand lifting through pre-launch movie marketing activities," Asia Marketing Journal, 18(3), 1-18.

• Choi Myounghwa, Yoonseo Lee, Kay Ryung Koo, and Janghyuk Lee (2015) "A case study of Hyundai motors: Live brilliant campaign for modern premium brand," Asia Marketing Journal, 16(4), 1-13.

• Bae Jonghoon, Janghyuk Lee, Seokchul Baik, Seokwon Kang, and Hyung Noh (2013), "Long-distance diffusion and strongly tied bridges," Strategic Organization,11(2),156-179. 

• Han Sangman, Janghyuk Lee, Sun-young Park, and Woonghyeon Jo (2013) "Consumer associative network analysis on device and service convergence," Asia Marketing Journal, 15(3), 1-14.

• 袁嬉娜, 張海林, 姜旭平, 李章赫 (2010), "网络口碑营销分析 The study of online word of mouth marketing," 营销科学学报 Journal of Marketing Science, 6(1),41-58. (in Chinese) 

• Danaher Peter, Janghyuk Lee, and Laoucine Kerbache (2010),"Optimal Internet media selection," Marketing Science,29(2), 336-347. 

• Lee Jonathan, Maureen Morrin, and Janghyuk Lee (2009), “Managing adoption barriers in integrated banking services," Journal of Services Marketing , 23(7), 508-516. 

• Lee Janghyuk, Se-Joon Hong, Yeong-Wha Sawng, and Ju Seong Kim (2009), “Perceived Features of Software Components: Consumer Behavior in a Software Component Market,” ETRI Journal , 31(3), 304-314. 

• Lee Janghyuk, Dongwon Lee, and Jongho Lee (2009), "Impacts of tie characteristics on online diffusion," Communications of AIS , 24(32), 545-556. 

• Balagué Christine and Janghyuk Lee (2007), “Dynamic modeling of Web purchase behavior and e-mailing impact by Petri net,” Recherche et Applications en Marketing, 22(2), pp.39-56. (in French) 

• Lee Jonathan, Janghyuk Lee, and Lawrence Feick (2006), “Incorporating word-of-mouth effect in estimating customer lifetime value,” Journal of Database Marketing and Customer Strategy Management, 14(1), pp.29-39. 

• Lee Janghyuk (2005), "A Model of Free Riding Incentives in Franchise Chains," Seoul Journal of Business, 10(1), pp.81-104. 

• Bemmaor Albert C. and Janghyuk Lee (2002), “The Impact of heterogeneity and ill-conditioning on diffusion model parameter estimates,” Marketing Science, 21(2), pp.209-220. 

• Lee Jonathan, Janghyuk Lee, and Lawrence Feick (2001), “The impact of switching costs on customer satisfaction-loyalty link: The mobile phone services in France,” Journal of Services Marketing, 15(1), pp.35-46. 

• Lee Jonathan and Janghyuk Lee (2000), “Switching cost and customer retention: Cellular phone case in France,” European Advances in Consumer Research, Vol. 4. pp.277-283. 

Working Paper 

• Lee Janghyuk (2015) "Assessing the Impact of Country of Origin Perception on Purchase: A Case of K-Pop," SSRN 2581344