Case-study Evaluating Guidelines
Financial Statements Analysis
Fall 2010
Prepared By
Guidelines:
1. Executive Summary
2. Background
3. Financial analysis.
4. Industry Analysis,
a. PESTEL Analysis
5. Corporate Structure
a. Company Structure,
b. Governance,
c. Leadership
d. Company vision and mission
e. Business strategies
f. Competitive Advantage/Analysis
6. Company Analysis,
a. SWOT analysis
7. Current and Future Success
8. Solution Analysis
a. Strategic Alternatives
b. Alternatives Assessment
c. Recommended Strategies and Support
9. Implementation Plan
a. Financial Plan
b. Marketing Plan
10. Presentation Materials
11. Resources, Appendices and Exhibits
End