A 45-year veteran of the computer-aided design, engineering and product lifecycle marketplace, Wayne A. McClelland (yes, the "WAM" in WAMware) is well-known as an energetic pioneer in the development and implementation of technologies for structural dynamics, finite element analysis, 3D solid modeling, and workgroup data management.

During his 25 years at SDRC, Wayne played key management and executive roles in growing a small 25-person engineering company into a market leading 2500-person software provider (SDRC was acquired by EDS in 2001 and is now Siemens PLM). While at SDRC, Wayne personally performed on-average more than a demo-a-day, totaling more than 5000 software demonstrations in his career… from personal one-on-one sessions, to Wall Street road shows, to keynote demos for user conference audiences thousands strong.

Since founding his own consulting practice in 1996, Wayne has guided process improvement activities at such international companies as Sony, Siemens, Bose and Lucent. He combines energy and in-depth knowledge to unify management and technologists toward the shared goal of re-engineering the product development process. Often complimented as "one of the few software executives who can authoritatively demo the software", Wayne has delivered keynote lectures and training workshops at hundreds of seminars and conferences in North America, South America, Europe, Australia and Asia.

Executive Experience

    • Wayne founded WAMware Ltd. in 1996 to provide management consulting to major companies worldwide in their strategic implementation of CAD/CAM/CAE, PLM and related product development processes. He has been retained by end-user companies and software suppliers... including such market leaders as Sony, Siemens, Bose and Lucent.

    • Wayne provides presentation and demonstration skills training to sales teams both within and outside the engineering software industry.

Prior to founding WAMware, Wayne McClelland contributed significantly to the growth of SDRC in several management, technical, and marketing capacities. At the time of its acquisition by EDS in 2001, SDRC was a leading supplier of high-end CAD/CAM/CAE and PDM software, with 2500 employees and a market cap of $900M. Highlights of his 25 year career with SDRC include:

    • As an SDRC Executive Team member, Wayne was the primary owner and ambassador for the SDRC CAD/CAM/CAE product line (80% of total SDRC revenue) and directly responsible for its technical and business success. Leveraging direct user involvement in the 300+ person development effort, the I-DEAS Master Series was heralded as a technological leap forward in the mechanical design automation marketplace. Wayne led the development and marketing launch of this ambitious and successful product. The product line includes market leading capabilities for solid modeling, mechanism design, finite element modeling and analysis, structural optimization, drafting, manufacturing, test data analysis, and workgroup product data management.

    • Wayne held positions as Vice President, Product Management and Vice President, Product Planning and was responsible for the planning and marketing of all SDRC software products. Under Wayne's product leadership, SDRC annual software revenues grew twenty fold to over $200M and SDRC captured a leading market and technology position in computer-aided design, manufacturing, and engineering.

    • Wayne was lead executive on SDRC's first acquisition, the $30M purchase in 1995 of Camax, the leading supplier of dedicated software for numerical control part programming.

    • Wayne also served as Vice President, Major Accounts Marketing, responsible for the establishment and management of partnerships with a select number of worldwide strategic clients, including Siemens, Nokia, Lockheed, Sony, and Nissan. Through these partnerships SDRC derived valuable insight into future requirements and specifications for its software products.

    • Wayne was also director of software research and development for SDRC solid modeling and finite element activities. During this assignment, SDRC successfully developed and launched first releases of its solid modeling and integrated mechanical CAE offerings.

    • Wayne founded the first SDRC remote full service operation and was responsible for building SDRC Western Region consulting and software activities. He also founded and managed SDRC's German subsidiary and maintains professional fluency in the German language as well as a keen understanding of the international marketplace.

    • Wayne began his career with SDRC developing and managing consulting activities in system dynamics and was instrumental in establishing SDRC's renowned expertise in structural vibrations and vehicle ride quality.

Board Experience

    • Transom Inc., board member 1997-to-1998. Transom developed and marketed software for the simulation of human body mechanics as applied to design of end products (automobiles, construction equipment) and manufacturing work cells. Wayne was lead board member on the successful sale of Transom to Engineering Automation Inc (EAI) in 1998. EAI in turn was later purchased by EDS.

    • Project MANA, board member 2001-to-2012, president 2002-to-2007. Project MANA (Making Adequate Nutrition Accessible) is a non-profit hunger relief organization providing over 100,000 meals per year to families in the Lake Tahoe area.

    • Los Médicos Voladores (the flying doctors), chapter president 2009-to-2012, corporate trip coordinator 2011-to-present. Los Médicos Voladores is a 500 member volunteer-based nonprofit organization that provides no-cost, high-quality healthcare and health education clinics in rural villages in northern Mexico (states of Sonora and Baja), Central and South America; and among migrant labor populations in the Coachella Valley of the southwestern United States. Since 1975 LMV has offered hundreds of short-term medical, dental, optometry, and other healthcare clinics, treating over 7,000 patients per year.

    • Incline Star Follies, board member 2002-to-2007. The Incline Star Follies is a non-profit organization that raises nearly $100K per year for the public schools of Incline Village, NV.

    • Diamond Peak National Ski Patrol, board member 2004-to-2007.

    • Incline American Youth Soccer Organization, board member 2000-to-2006.

    • Wayne has also advised a number of other non-profits including the Children's Cabinet, the Tahoe Rim Trail Association, the Parasol Foundation, and the Incline Village Schools.


    • Bachelors degree in Aerospace Engineering and masters studies in Mechanical Engineering at the University of Cincinnati.

Personal Interests

    • aviation, hiking, mountaineering, skiing, and soccer

    • languages (fluent in German; conversant in Spanish)

    • public speaking

    • private pilot, instrument rating (aircraft single engine land), 2008 Diamond Star DA40 XLS

    • volunteer pilot and translator FlyingDocs.org, 2009-to-present, photo logs

    • volunteer pilot PilotsNPaws.org, 2014-to-present, photo logs

    • command pilot Angel Flight West, 2015-to-present, photo logs

    • volunteer pilot LightHawk, 2018-to-present, photo logs

    • patroller, instructor and instructor trainer, National Ski Patrol, 2002-to-2013

    • Outdoor Emergency Care (comparable to EMT Basic) technician and instructor, 2003-to-2016

    • certified American Youth Soccer Organization referee and referee instructor, 1999-to-2016

    • Tahoe Rim Trail Association guide and guide instructor, 2007-to-2016

    • exploring with the family