Power of mass media" was taken into consideration.
Considering that the number of unemployeds is enormous and widely spread throughout the country it was felt that mass-media of TV, Video, Radio and to some extent publications are the tools to reach the target group.
Approach To The Concept Of Entrepreneurship
Udyog Sadhana: Under the broad title of UDYOG SADHANA (which in Hindi means Enterprise Development), media based development education programmes are conducted for "Potential Entrepreneurs" about availability of alternate economic activities.