Entrepreneurship in Agriculture

Objectives:

Students should be able to:

1. Discuss the concept of entrepreneurship;

2. Discuss the forms of business organisations and arrangements;

3. Explain the steps in the establishing an agricultural enterprise;

4. Discuss the importance of Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis in decision making for agricultural enterprises;

5. Identify the factors that contribute to the success and failures of entrepreneurs in agricultural enterprises; and,

6. Explain the purpose of key financial statements in decision making.

Topics:

• Entrepreneurship and the Entrepreneur

• Business Organizations and Arrangements

• Establishing an Agricultural Enterprise

• SWOT Analysis

• Factors Contributing to the Success of Agricultural Enterprises

• Importance of Key Financial Statements in Decision making

Communication in Agri-Business

Objectives:

Students should be able to:

• 2.1 describe the various channels of communication used in agricultural enterprises;

• 2.2 identify factors affecting the selection of communication channel;

• Factors to be considered in

• selecting communication

• channel:

• (a) degree of urgency;

• (b) genre (oral, written,

• electronic, visual);

• (c) level of confidentiality,

• privacy;

• (d) location and distance,

• time zones;

• (f) cost, efficiency,

• effectiveness; and,

• (g) audience size.

• 2.3 discuss the

• barriers to

• effective

• communication;

• Barriers to communication,

• including:

• (a) perceptual, cultural

• and personal bias;

• (b) semantics;

• (c) language;

• (d) literacy skills; and,

• (e) Internal, external

• barriers.

• Use local situations to depict

• these barriers to

• communication to students.

• 2.4 explain the

• advantages and

• disadvantages of

• different

• communication

• tools and

• technologies;

• and,

• Speaking, writing, photography

• skills. Presentation tools –

• Microsoft PowerPoint, Prezi.

• Use of the internet in

• communication – emails, blogs,

• social media. Etiquette.CXC 07/G/SYLL 16 54

• SECTION F: ENTREPRENEURSHIP AND COMMUNICATION IN THE AGRICULTURAL SECTOR

• (cont’d)

• SPECIFIC OBJECTIVES CONTENT SUGGESTED PRACTICAL

• ACTIVITIES

• Communication in Agri-Business (cont’d)

• Students should be able to:

• 2.5 communicate

• effectively for

• different

• purposes within

• and outside of

• the food and

• agriculture

• sector.

• Purposes of communication –

• awareness, information,

• education, persuasion

• (demonstrations, interviews,

• newsletters, manuals, posters,

• social media).

• Communication in the

• workplace – letters, memos,

• instructions.

• Communication with

• stakeholders in food and

• agriculture.