Many club volunteers are taking the time to write match or event reports or news items to keep members, supporters and sponsors involved in club activities. There is a concern in many clubs that they lack the skills to prepare engaging news items or reports. Whilst there are no specific guidelines available for how clubs might prepare their content, here are some sources that discuss writing news items and reports:
How to write a sports report in 4 steps is mostly targeted towards writing a report for a match or event.
How to write an engaging sports article refers to how non-journalists can write sports reports.
How to write for the web is a more generic article by the BBC that examines how you could approach writing online news articles.