Post date: Aug 13, 2013 2:54:42 PM
It is important that you post regularly. If you have a 'blog' like this, a lot of employers do not look so much at what you have posted, but how frequent and for how long. Has this been set up just to get this job, and so lots of posts for the last day, but nothing prior to last week.
You can embed your own blog here with some difficulty (use iframe).
You would also be encouraged to add files or attachments, or photos using 'Insert above', and either links or tags to the standards that are relevant.