Week 2: Invent Like a Writer

Topics: Audience & Invention

Review: overcoming Writer's Block using

Invention Techniques

1. "Are you a top-down or bottom-up writer"?

2. Productive writing techniques: Pomodora

   1. • What conditions make this work?

Audience: What are you selling?

1. What's the lead of the story? (Made to Stick workshop)

2. Slideshow

3. Discourse communities

4. Assignment

   • Instructions

   • Rubric

   • Samples

   • Memo template

Resources

• What are you selling worksheet

• ONET

• Competency Map (template)

• When They Aren't Coming to You, Go to Them