New York 1939 -1940 World's Fair Exhibits Theme was The World of Tomorrow

Detroit's Car Company had big presence in Transportation Zone of 1939-1940 World's Fair. It is said that the most popular exhibit was by General Motors (GM). GM exhibit contained 36,000-square-foot Futurama exhibit, designed by industrial designer and theater set designer Norman Bel Geddes (1893-1958 from Adrian Michigan). In GM pavilion, the visitors were transported over a huge diorama of a fictional section of the United States with miniature figures. Along the way, visitors would encounter increasingly larger figures until they exited into a representation of a life-size city intersection. Stores in the GM Pavilion included an auto dealership and an appliance store where visitors could see the latest GM and Frigidaire products. Geddes created the first self-driving car, which was an electric vehicle guided by radio-controlled electromagnetic fields generated with magnetized metal spikes embedded in the roadway.

Adjacent to the GM Pavilion was the Ford Pavilion, where race car drivers drove on a figure eight track on the building's roof endlessly, day in and day out. Ford also exhibited historical cars, and future products.

Not far from GM and Ford was the focal exhibit of the Transportation Zone, a Chrysler exhibit group. In the focal exhibit, an audience could watch a Plymouth being assembled in an early 3D film in a theater with air conditioning, then a new technology.