Marketing

Although PrivaSearch will be launched in the US, there is room to scale globally. PrivaSearch is an extension that is added to the Chrome browser. G-Suite for Education, a Google product borne of the same family as Chrome, the Alphabet conglomerate, is used by over 90 million students and educators around the globe (Wan, 2019); therefore, PrivaSearch is positioned very nicely to reach this large worldwide audience. PrivaSearch will be offered as a freemium product to individual educators who add it to their browser from the Chrome Web Store. This way it can be accessed by any teacher interested in using it, and in doing so will build on its machine learning database. However, PrivaSearch also has a premium software product package to offer districts as a whole. Districts can buy into this product based on their needs. Again, this premium product will have the potential to reach school administration around the world.