Embedded Files
Momen
A symbolic poster about knowledge. I like how the poster draws in the attention of the viewer by including a commonly-used image that we see everyday (kind of, I'm writing this during the lockdown) - a burger. Upon further inspection, it is a stack of books, which then the viewer may correlate this to the word 'knowledge' and 'taste'.
This use of symbolism and meaning is very clever, and this is supplemented by the other design elements of the poster. This includes colour and texture which is used to great detail, such as the gradients on the books and the background. These detailed parts are balanced out by the fact that there is only one object and a simplistic line of text. This makes the poster easy to read. However, I have a hard time figuring out what this poster is trying to convey, especially as I haven't heard of this company/organisation before.
Fuscas
This simplistic and geometric poster is really clean and pleasing to the eye. The bold text of black makes a strong statement against the vibrant/saturated yellow and blue. The old-style car looks excellent with its crop and thin outlines as they support the emphasis of the text. The 'falling' arrangement of the text adds movement, and the way the other black elements are spaced out contributes to this. Overall this is a bold and clean design to look at.
Tropisme
The composition of this is similar to the last, so I shall point out the interesting differences between this and the last:
Shape: this poster uses round, irregular and 'edgeless' shapes. This seems to go nicely with the colour and texture which achieve a round, layered look.
Colour: a wider assortment of colours have been chosen - mainly warm colours with some blue to complement them. These many colours match the many shapes in the background, as if to keep the poster consistent in that way.
Texture: is subtle (you can see it in the background shapes), but it adds some roughness to complement the smoothness of the typography.
Typography: is thinner in weight, and this thinness is complemented by the white (white is considered lighter than black). The transparent gradient effect also adds depth to image since the shapes of the background seem to be overlapping the text.
IBM
Minimalist, with a double meaning - this poster is conveying its meaning very well. The shape is clear to resemble the astronaut using common shapes that people would recognise - the circle for the egg yolk (this is supported by colour, since yolk is yellow) and astronaut visor. The colours are simple but effective - the lighter colours stand out against the dark and desaturated blue (yellow's complementary colour). Along with the text that is grouped for easy reading, overall this poster is successful in that it is pleasing to the eye and achieves its purpose of informing the viewer.
The Grand Tour
The most effective thing - the first thing that is noticed - is the direction of the illustrations. All the weight is put towards the right and the direction of the planes go left - the direction is left creating dynamic movement (note that things that go left - backward - usually aren't popular to use since it implies that something is moving backwards rather than forwards). The saturated and darkened colours go well against the pale non-white but beige background. The use of transparency also creates a depth in the image. In terms of type, the bold, black text in capitals are effective in establishing its place on the visual hierarchy through it's contrast. Overall, these elements come together as an exciting piece.
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