This is a logo presenting a collar of the company 'NY-shirts', a dry-cleaning company. There is a clear minimalist concept in this logo: a limited number of (straight) lines, sans-serif typefaces, and the black and white scheme. At face value, the clear outlines the make it easy to read - it clearly resembles the straight shapes that represent a recently-ironed collar. The simplicity also achieves a 'cleanliness' that promotes professionalism, especially how a dry-cleaning service would want to imply that their cleaning (washing, ironing) skills are high-quality.

At first glance we can infer that this logo is of two yakinori sushi. While the backside of the rolls aren't outlined, rather replaced with white space, the shape and direction of the yakinori (the seaweed) stroke tells the viewer that there is a cylindric shape there. The orange filling (possibly fish roe) also resembles what one might consider sushi (it also adds colour to the logo).

In particular for 'Asiana', the thick, rough brush that was used to draw the yakinori it relates to Japanese history art where they used very distinctive brushes, like calligraphy). The effect this achieves is the idea of authenticity.

Symmetric designs are generally more appealing to a viewer's eye. This is because the visual weight is distributed evenly among two (usually along the horizontal) sides (possibly more?) of the art, achieving visual balance. As for Snapchat's logo, the general idea of the symmetrical plain-white ghost silhouette is for a trendy effect: clean, simple in an orderly manner. The symmetry's balance is combined with the white-yellow contrast to emphasise the ghost's blankness - a blank canvas denoting customisation (because Snapchat is where people can take their own pictures and customise their profiles, etc.).

The Pittsburgh Zoo & PPG Aquarium is a popular example of the figure-ground principle. The first image one would see is the black (against white) silhouette of the acacia (or another type of savannah) tree with two birds flying, which firstly gives the idea of 'nature'. Among further inspection the viewer will notice the outlines of a few animals such as a gorilla and some fish. Seeing the logo alone will convey to the viewer that the company is all about 'animals' and 'nature'. The use of having many animals in many areas of of the logo tell the viewer that there are many animals to see.

Adidas is a popular sports brand, and words that you would associate with such brands are: fast, moving, and activity. To promote these ideas, Adidas has used shape and proximity. The direction of the rectangles is simple and the varying positions create a movement effect. This is paired with the 'close' proximity between the rectangles that imply that they are a group or series of shapes. Another way to look at this is to imagine the shapes further apart - the elements would look broken and detached, which won't promote the 'movement' that sports brands are associated with.

The Olympics logo has made use of the similarity principle. Firstly, we have the colours which represent different nations, all of which have been 'linked' together. Also note that the rings are the same size and shape - this denotes a further sense of connection between the rings.

One Constructions' logo is a line-up of '1's. The gradual upsize from one '1' compared to the last and the slope shapes at the top of the '1' result in a movement - a continuity. These shapes that flow from one another achieve a look of unity, as if each one were a line-up of pillars from a certain perspective. What continuity in their logo means for a construction business is that the 'pillars' look uniform and of order. This relates to how construction must be very precise in measurements, etc. so their builds don't crumble.

Synchrony is used in the Melbourne 2010 Cycling logo with the colourful translucent circles going in one direction. Perspective is used to emphasise direction (the circles are bending closer to the viewer). This creates a sense of movement - how the warped shapes denote speediness in their movement. Also notice how each pair of circles are overlapping - it likely represents the two wheels on a bicycle.

Starbucks coffee is a popular coffee/café franchise. Their circular logo conveys the look of unity, and how this is combined with the weight of the negative space to create the boldness of their brand. The colours are also used to portray boldness. We can compare this to a very loose logo where all the elements are spread apart - it will certainly go against the 'power' and 'trendiness' of this well-known franchise.

This is Dovetail's logo. Dovetail is a cloud-based user research and customer feedback platform that supports teams with activities like organisation. This logo uses the recognisable cross-weave technique. This quickly conveys the idea that the company is about connectedness.