Marketing phase
Goals and deliverables
Goals and deliverables
A marketing session is planned 4 months in advance to set up the marketing plan and develop materials that can be shared through everyone’s networks.
Deliverable 9: Promoting your course
Deliverable 9: Promoting your course
FutureLearn Partner - Marketing Guidelines _ June 2021.pdfFutureLearn has extensive marketing tips to examine and brand guidelines (p.31-56 is very useful for textual guidance, p.95-116 is relevant for guidance towards promotional imagery, p.117-125 contains some social media examples).
Besides reaching out through everyone's individual channels, information about the course can also be found on the University of Groningen website and FutureLearn website.
Marketing materials
Marketing materials
Marketing message to partners.docxMarketing intructions to partners
AIProHealth Promotion.pdfMarketing example AIProHealth
Ad campaign example.docxExample ad campaign
Promotion DASH AIProHealth.pdfPromotion activities
Call to action stakeholders email.docxCall to action email to stakeholders
Promotional email linkedin x messages.docxPromotion email, linked, x messages