General Manager

ABOUT THE ROLE

The General Manager will be responsible for developing the business vision and strategy. Devise and implement the overall approach to new business, strategic client management, while simultaneously upgrading the services.

The role will manage the day to day operations of the agency in order to deliver high quality services, while placing a major concentration on building partnerships with a high volume client base. The General Manager will possess the leadership attributes required to successfully manage both the team and client relationships, as well as understand the strategies in adding roles to create efficiencies in their growing operation to help drive profitability. Will manage all digital marketing operations, assess and improve existing initiatives, and devise new strategies to increase revenue. Will also be responsible for creating and evolving a team culture that is collaborative

RESPONSIBILITIES

• Setting the business vision and lead the operation to position it as a top performance marketing agency

• Set business unit's goals and objectives - and develop relevant key performance metrics for all roles (individual and team) to meet/exceed targets

• Formulate a realistic business plan and regularly review and re-evaluate agency’s performance against agreed goals and objective

• Develop a rapid understanding of their client needs and what it takes to drive leads for their business

• Take ownership of and run the P&L with full accountability in bottom and top line results and reporting

• Manage complex multi-million dollar budgets and provide internal forecasting updates to drive ongoing planning for staff and technology needs.

• Drive the commercial strategy and pricing across all digital disciplines and ensure competitor pricing versus industry players

• Lead and develop new marketing programs; collaborate with sales and other business unit leaders to drive growth

• Identify emerging industry and product trends early on and transform them into winning products

• Improve customer retention by implementing a highly effective customer contact process focusing on key measurable touch points (including transparent data analytics reflecting how they're performing for each client, ongoing and consistent customer communication, key performance indicators and net promoter scores).

• Collaborate with other business unit leaders to meet and exceed growth, retention and customer experience goals.

SKILLS AND QUALIFICATIONS

• 5 years minimum experience as a General Manager or similar role

• The ability to work under pressure and in a fast-paced environment

• A strong digital background with proven abilities

• Ability to lead and develop the team’s digital space in executing strategy

• Work well and effectively with clients, team members and other departments

• A people-person, who is empathetic, instinctive and a good networker

• Strong communication skills

• High attention to detail

• Team player

• Innovation skills