Content Manager

ABOUT THE ROLE

Being part of the Marketing team, the Content Strategist is responsible to plan, develop and deliver content that would build brand awareness and meet specific social KPIs. You are able to leverage on data insights and generate spin off ideas from trending topics, recommend creative social media post formats, and execute engaging and viral social content.

RESPONSIBILITIES

• Plan, develop and execute the marketing content strategies

• Responsible to research and execute of the calendar of content across all digital channels such as website, social media, email, webinars, ad campaigns etc

• Build a following on key social media channels to engage and foster a community relevant for ROAS Media

• ​​Write and edit both short and long-form content for a variety of platforms

• Support in lead generation efforts through the different marketing channels (paid channels, social media, webinars, offline events, etc)

• Optimize our marketing automation and lead nurturing process through email, content and social channels

• Collaborate with Business Development, Client Service and Data Analytics teams to craft content strategy and plan for brand development

• Collaborate with Creative team to brainstorm new and innovative visual communication ideas

• Communicate with internal stakeholders to gather requirements and translate them into content needs

SKILLS AND QUALIFICATIONS

• Preferably 2 - 3 years working experience in digital and content marketing

• Strong content writing & storytelling skills

• Ability to brainstorm ideas and see them through to a detailed execution

• A strong understanding of how to tailor content to different marketing channels

• Meticulous in ensuring all published content is error-free

• Highly creative with excellent communication skills (written and verbal)

• Good proficiency with digital marketing tools (Facebook Business Manager, Google tool, etc)