This is how to sell Royal Caribbean
Discover new and useful marketing material to facilitate the sales of Royal Caribbean International
PROMOTIONS
View all of our current promotions, including Monthly Campaigns, Weekly Flash Sales & Pre-Cruise Planner Promotions.
DEPLOYMENTS
View all our latest deployments up until 2026, featuring all assets & marketing toolkits.
MARKETING ASSETS
From Brand Guidelines, to Logos, Ship Images & Videos and the latest Brochures. All our marketing assets can be found here.
SOCIAL MEDIA
It is our job to inspire adventures that expand your customers horizons, bring them to life and connect them to people. View our top tips and assets.
THIS WEEK'S FOCUS
256701 Deployment_OnePager_v3_EMEA.pdf
PCP Black Friday Sale
15th - 29th November
LOW-RES_RC_Brand Brochure_2024.pdf
PRODUCTS IN FOCUS
2025 DESTINATION OVERVIEW
Make your customers 2025 milestones even more memorable with Royal Caribbean. Explore sun-soaked Caribbean shores, colourful Mediterranean costs and glistening glaciers in Alaska. Venture to far-out destinations like Asia and Australia. Discover the boldest ships in the world - the new Icon, Utopia and Star of the Seas - each with stops at the award-winning private island, Perfect Day at CocoCay.
2026 ON SALE NOW
2026 is going on sale.
With Alaska, Europe, 7N Caribbean and Northeast On Sale Now.
Keep up to date with all deployment opening shcedules.
EXPLORE OUR FLEET
NEW SHIPS
Icon of the Seas
A first-of-its-kind Royal Caribbean adventure. It's thrills you never dared to imagine and next-level chill you never dreamed possible.
Utopia of the Seas
The ship that's totally transforming short sailings for good. We’re talking bigger flavour. Bolder play. And better chill days than you’ve ever imagined.
Star of the Seas
The next Icon of Vacations turns up the volume on family fun with unbelievable thrills, chill and wows for the whole crew.
FEATURE SHIPS
[No_Super]_V2_24015029_AL_Amped.mp4 newly amplified allure of the seas
The most awarded ship ever steals the spotlight in Europe in 2025.
Newly amplified for summer 2025, fan-favourite Allure of the Seas® is totally reimagined with over 35 ways to dine and drink, cooler ways to make a splash, and endless family bonding. Setting sail from Barcelona & Rome, our toolkit features everything you need to know and will want to share with your customers.
The original game-changer is running up the score again – loaded with all new adventures.
Put thrilling adventures back on your radar onboard the wow-worthy Explorer of the Seas®.
There’s never been a cruise ship that maxes out memory making like Odyssey of the Seas℠.
This isn’t your same-old, never bold holiday. This is a boredom busting adventure for the whole crew.
ENHANCE THEIR CRUISE
DESTINATION & DEPLOYMENT HIGHLIGHTS
ALASKA 2025
Endless breath-taking tundra, four game-changing ships, one epic adventure in Alaska. Experience once-in-a-lifetime moments, like whale watching in Juneau, grizzly spotting in Haines and totem touring in Sitka. All between thrills and chills onboard a choice of fleet favourites.
Singapore 2024 - 2026 Deployments
Adventure hits a high note in 2024 - 2025 as Anthem of the Seas heads to Singapore for the first time ever. Or if your customers want to plan a little further ahead, Ovation of the Seas is sailing from Singapore in 2025 - 2026.
Perfect Day at CocoCay
Whether the ideal beach getaway involves larger-than-life thrills or unwinding at a peaceful waterfront chill spot, there’s no right or wrong way to make the most out of your adventure when you hop onboard a cruise to Perfect Day® at CocoCay®.
COMING SOON!
ENHANCE YOUR KNOWLEDGE & your sales
HOST AN EVENT LIKE YOU'VE NEVER SEEN BEFORE WITH ROYAL CARIBBEAN®
Sailing 28 of the world’s most revolutionary ships and visiting hundreds of brag-worthy destinations, we put the globe at your fingertips. From quick three to five night events, to adventures six nights and longer, the perfect voyage — and event — is waiting. And we’re here to help you plan it.
Club Royal University is our dedicated webinar programme which features our Trainer and Special Guests taking you through all things Royal Caribbean. Click the title where you can find the individual webinar series.
Find our latest Brochures & Flyers all in one place, from Ships to Destinations, to Pre-Cruise Purchasing and more. We have everything you need to share with your customers.
With our latest update to our Brand Logo, you can find the newly updated brand guidelines, featuring our logo usage plus download the new logo variations for your use from the title above.
New roll-up banners are available for you to print and develop locally and enhance Royal Caribbean presence whether in store or at events.