brand guidelines & new logo
Embedded Files
royal caribbean
a brand built on bold
royal caribbean
a brand built on bold
UNLEASHING THE CROWN & ANCHOR
UNLEASHING THE CROWN & ANCHOR
Introducing our newly updated brand logo
The Crown and Anchor itself has been slightly refined.
International has been removed BUT our Company name is still Royal Caribbean International.
We have updated the Navy Blue in the logo to inject more vibrancy.
We will continue to use the white logo in most marketing, given the vibrant and visual nature of our creative, but you will have a blue and black version.
The Compass will be going away. Use the Crown and Anchor in its place.
Do not incur extra costs changing the current logo to the new one.
We understand that the 2 logos will live together for some time.
main logo
main logo
The Royal Caribbean brand logo is a combination of the Crown & Anchor symbol alongside the brand name in a custom, all caps, sans serif font. There are a total of three approved logos within the brand logo system, with each version designed to offer flexibility across a wide range of communication assets, from print to digital, large scale to small scale.
Our primary logo for use. Support logos should only be used if the main logo does not fit in layout or does not meet the size and legibility requirements.
support logos
support logos
our brand values
our brand values
These are our core beliefs. They guide everything we do — from building a corporate culture to how we represent our brand to the world.
VISION
VISION
Boldness
Innovation
Discovery
Surprise
EXECUTION
EXECUTION
Quality
Purposeful
No Shortcuts
Continuous Improvement
COMPASSION
COMPASSION
Warmth
Kindness
Acceptance
Community
BELIEF
BELIEF
Integrity
Honesty
Respect
Safety
DOWNLOAD OUR NEWLY UPDATED BRAND GUIDELINES WHICH INCLUDE OUR NEW LOGO
DOWNLOAD OUR NEWLY UPDATED BRAND GUIDELINES WHICH INCLUDE OUR NEW LOGO
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