SOCIAL MEDIA TOOLKIT
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We believe that life is best lived when filled with as much adventure as possible.
We believe that life is best lived when filled with as much adventure as possible.
So, we inspire adventures that expand your customers horizons, bring them to life and connect them to people.
So, we inspire adventures that expand your customers horizons, bring them to life and connect them to people.
looking for something from our official Instagram page? check out our favourites below
looking for something from our official Instagram page? check out our favourites below
202403_VV_RCI_PDC_SOCIAL_AerialToExcitemetnt_9-16_EXT_R5.mp4Perfect Day at CocoCay Aerial
RCI_PDC_Refresh_Campaign_Untoppable_30s_v012_9x16.mp4Perfect Day Refresh
20240411_VV_RCI_OA_SOCIAL_OAaerialarrival_9-16_UPM_R2.mp4OA Aerial Arrival
20240507_VV_IC_SOCIAL_ICHeadTurner_9-16_UPM_R4.mp4IC Head Turner
How to spend onboard credits new ending 9x16.mp4Onboard Credit
PCP_ENGLISH 9x16 APRIL 2025 NEW LOGO UPDATE.mp4PCP
IG Reel - Dmitry - Alaska Short 7.mp4Alaska Short
Where hot ship summers are born. #WonderoftheSeas.mp4WN Summer
Suite Edit Adult New Ending 9x16.mp4Suites
Generic Caribbean New Logo 2025 9x16.mp4Generic Caribbean
Spectrum_Video_New Logo_9-16.mp4SC Asia Adventures
Icon and Oasis Class Ships.mp4Icon and Oasis Class
Each week, our Newsletter will feature 2 posts which you are able to share to your social media accounts.
Assets will focus on destination, ship, brand or tactical offerings and will vary each week. Copy is also provided for supporting captions.
Each week, our Newsletter will feature 2 posts which you are able to share to your social media accounts.
Assets will focus on destination, ship, brand or tactical offerings and will vary each week. Copy is also provided for supporting captions.
INFLUENCERS GOING ONBOARD?
INFLUENCERS GOING ONBOARD?
If you have content creators heading onboard throughout the year, check out our Creator Brief, with a dedicated feature onboard Icon of the Seas, and how best to showcase our brand and products.
Top Tips for Social Media Posts
Royal Caribbean uses distinct language to portray our brand in an exciting and energetic way that evokes emotion. We use descriptive phrases and vibrant details to engage the reader, while keeping in mind certain distinctions..
Do make sure the quality of your content is high and worth sharing
Do value ship experiences over destination experiences, with the exception of Perfect Day at CocoCay.
Don't use content if our competition is tagged or pictured in the post/carousel imagery
Photography Guidance
SHOW EMOTION
If the view can relate to what the subject is feeling, the photography is doing its job.
FOCUS ON UNIQUE EXPERIENCES
Whether it's one of countless Royal Caribbean innovations or cultural immersions, surprise the viewer with things they likely haven't experienced.
CAPTURE AUTHENTIC MOMENTS
Say goodbye to posed pictures and hello to candid moments that place the viewer in the heart of the experience.
BE IN ON THE ACTION
Imagery that takes the viewer along with the subject is a great way to allow them to experience the moment.
SHOWCASE PEAK DISCOVERY
A big part of our brand is exploring, and a great way to depict that is through imagery that lets the viewer in on the moment when the subjects discover something new.
SHIP IMAGERY
Ditch the traditional shots of a big white ship at sea, and choose ship imagery that highlights unique architecture and "only on Royal" features.
DESTINATION IMAGERY
Generic: bad. Distinctive: good. Focus on unique, authentic experiences and places rather than locations with no distinguishing features.
WILDLIFE IMAGERY
Choose imagery that shows people encountering wildlife in their natural habitat, in an unobtrusive way. Never show them disturbing animals.
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