Lesson 5

SWYA is a performance style music video.

The key message of the music video is about the importance of empathy and human connection in a society that can often be isolating and impersonal. 

This message is communicated through the technical media language in several ways. For example, the use of close-up shots of people's faces and bodies emphasises their humanity and individuality, while the use of natural lighting and earthy colors creates a warm, inviting atmosphere that emphasises the positive aspects of human connection. The juxtaposition between the brutalist architecture and the blue skies can be seen as a metaphor for the struggle to overcome personal hardships and find hope in difficult circumstances.

One way that CBR is creating pluralistic representations of marginalised groups within the society is through the use of diverse casting. The video features people from a variety of different ethnicities, ages, and body types, which helps to create a more inclusive and representative vision of society.